Marketing Consultant with strong IT skills, and over 16 years experience in the online market

I started my career as software developer and advanced through business intelligence to product management and online marketing; where I have held managerial positions for seven years.

• Affiliate Marketing
• Digital Marketing

Since the early stages of my career I've been focused on driving innovative ways to generate leads and user engagement. A natural ability to set strategic directions, a strong know-how for the tactical actions, and a passion for data mining enables me to evaluate actions, find insights and obtain results that matter.
I started my career as software developer and advanced through business intelligence to product management and online marketing; where I have held managerial positions for seven years. My strong technical background and analytical sense give me a precise understanding of how online marketing channels work and how to tackle them to get the best performance, understanding the key technical issues and their implications.

Real time bidding, Affiliate Marketing, Mobile Marketing, Performance based Marketing, E-mail marketing, B2C & B2B Marketing, SEO, SEM, SMO, Market research, Google Analytics, Omniture, DoubleClick and RealMedia AdServer, Attribution modeling, Marketo and YesMail platforms, CRMs, MS Project, SQL, XML, HTML, etc.