Senior Analyst (IT/Markets), PM and Strategy Consultant (MBA-HSG)

11/2010 – 12/2010

Forecast Model: DTH/DTC Transponder Demand EMEA

Task: Develop a transponder demand forecast model for the European broadcast satellite market including an analysis of past developments and assumptions on future developments.

> Developed MS Excel tool to automatically analyze dynamic data sources to show the status of SD to HD transition in conjunction with evolution of modulation/coding technologies (analogue, DVB-S, DVB-S2, MPEG-2, MPEG-4)

> Developed assumptions on market evolution to show future demand for transponders and HD bandwidth capacity

> Created automated charts for management presentations

> Collaborated with commercial and strategic managers

Data Mining, Business Intelligence (BI), Unternehmensberatung, Business Analysis

8/2008 – 4/2009

Sabbatical New York City
> Explored the culture, contrasts, and energy of the city
> Volunteered in humanitarian media project “See Change Global” (strategy development, marketing, conceptualization and programming of website, etc.)

Interkulturelle Kommunikation

1/2008 – 5/2008

Forecast Model: Ka-Market EMEA
Task: Evaluate the opportunity of investing in new satellite infrastructure from a market demand perspective. Identify the most promising geographical markets in EMEA.

> Conducted broadband subscriber analysis (market saturation, latent demand, price sensitivity), competitive platform analysis (Ku/Ka-satellite, wireless and wired terrestrial), Internet traffic forecast (evolution of bandwidth requirements) as well as infrastructure/technology evolution analysis and outlook (fiber, WiMax etc.) for all European countries
> Developed Ku/Ka-Satellite Internet Subscriber forecast model including simulation of Ku to Ka transition and transponder demand analysis (volume, bandwidth)
> Created satellite capacity price calculation model (CAPEX, OPEX, profit margin)
> Prepared EC/BoD presentations
> Collaborated with technology experts and senior strategic managers

Unternehmensberatung, Business Analysis

11/2007 – 12/2007

Commercial Feasibility Study: Digital Hotel Entertainment Systems EMEA

Task: Analyze the market for digital hotel entertainments systems including market barriers-to-entry and commercial potential for SES to aggregate global entertainment content (linear and non-linear). What would be the end-to-end infrastructure setup? Highlight implications of findings, outline strategic risks and give recommendations.

> Analyzed market metrics and customer structure of the hotel business in Europe including major players, consolidation developments and implied strategies (hotels and B2B solution providers in that segment)
> Conducted analysis of technology evolution and outlook
> Developed potential service setup (technology, business model) and content aggregation resources
> Made cost/benefit as well as risk analysis of potential investment activities
> Prepared of EC/BoD presentations
> Collaborated with student research project at the University of Lausanne, Switzerland
> Collaborated with technology experts (internal and external) and senior strategic managers

Projektstudie, IT-Strategieberatung, Unternehmensberatung, Business Analysis, Forschung & Entwicklung

7/2007 – 11/2007

Commercial Feasibility Study: Global Maritime and Aeronautical Broadband

Task: Coordinate a global feasibility study on group level at the SES branch in Princeton with commercial, strategic and engineering experts from Luxembourg, the Netherlands and the US. Manage a $250k primary market research study with an American research firm and conduct secondary market analysis. Contribute to strategy development.

> Coordinated commercial, strategic and technological aspects of the feasibility study (functionality analysis, network setup strategy, hub design, on-board antenna and receiver design, market potential, cost/benefit/risk, etc.)
> Prepared regular meetings of the multi-national, multi-functional team of 15 colleagues
> Created and monitored the project management plan
> Managed primary market study including goal definition, research design, test runs, data mining and reporting in close collaboration with US market research firm in New York
> Developed assumptions on evolution of end-user behavior and discussed those with the group
> Analyzed aeronautical and maritime traffic of passengers and goods, identified main routes to be covered with suitable mobile VSAT services
> Prepared business development activities (identified partners, propositions, obligations etc.)
> Managed external consultant responsible for approaching global potential partners and customers
> Guided a participant of SES’s graduate program
> Co-developed EC/BoD presentation and recommendations for investment/BD strategy

Reporting, Data Mining, Telekommunikation / Netzwerke (allg.), Projektstudie, Management (allg.), Projektmanagement, Business Analysis, Business Development, Marktforschung / -analyse, Forschung & Entwicklung

1/2007 – 6/2007

Business Development: European LBS association and development platform

Task: Develop the EuroTeleServ initiative and project platform; foster collaboration within the location based services sector in Europe. Create and execute a strategy to increase visibility, grow the number of active members and foster collaboration.

> Developed and executed a sales strategy: Defined benefits to be communicated, identified potential new members or partner associations, approached those entities and closed partnership deals (increase from 10 to 60 members), responsible for the British and Polish markets
> Developed and implemented communication strategy (corporate design, logo, leaflet, business cards, letter heads, document templates, etc.); conceptualized and implemented the association’s Internet site
> Collaborated with an international team of project managers
> Contributed to developer workshops in Luxembourg
> Managed DKE’s representative office in London

Management (allg.), Projektmanagement, Business Analysis

5/2006 – 12/2006

Commercial feasibility study: Mobile S-Band Satellite Europe

Task: Investigate the commercial viability of an investment in mobile satellite infrastructure enabling services tailored to the European market. Elaborate on strategic options including the evaluation of risk.

> Analyzed European mobile digital services value chains and markets (video/audio/data, non-linear/broadcast, direct-to-car/direct-to-handheld), players and technologies
> Sized the addressable market
> Identified and evaluated strategic options, stakeholder benefits, barriers to entry, potential risks etc.
> Created revenue/ARPU forecast, SWOT analysis and ROI analysis
> Co-developed market entry roadmap and joint-venture business case
> Contributed findings and recommendations to EC/BoD presentation

Business Intelligence (BI), Projektstudie, Projektassistenz

4/2002 – 12/2005

SUMMARY OF MY ACTIVITIES DURING THAT TIME:

Market Analysis/Input for Strategic Planning of the SES Group:

> Numerous analyses of European/Global markets, value chains, players, existing products and product innovations (TV, mobile, Internet, radio, data), contributor to the group’s (€1.6 billion revenues) strategic planning, responsible for mobile aspects (DARS, Connexion by Boeing, 3G etc.)
> Co-development of several financial models including market volume, cost and ROI analyses and projections
> Responsible for extensive study on shifts in user behavior driven by infrastructure convergence (fixed to mobile, linear to non-linear, broadcast to segment-of-one, etc.)
> Co-development of the group’s positioning regarding the Galileo satellite navigation system (public-private-partnership, high-level P&L)
> Expert on mobile services (2G/3G) and markets (Europe/US) from a commercial and infrastructure perspective
> Diploma thesis: “Market introduction scenario for a mobile digital satellite radio service direct to vehicles”

M&A / Due diligence

> Responsible for the analysis of a conditional access (CA) service structure, development of a complex B2B fee calculation scheme based on obligations of an acquisition agreement (SES ASTRA acquired playout/uplink-center and encryptions system from premiere, buy/leaseback-agreement, platform is used for HD+ today)
> Responsible for all inputs regarding mobile services and market aspects of a competing global satellite company that was analyzed as a potential target of acquisition

Product/Business Development and New Service Market Roll-Out

> Part of an international product/business development team for a new satellite Internet service. Responsible for streamlining the user interface (equipment and commercial website), pricing analysis, KPI monitoring, primary market study (RFP, screening, definition of outcome etc.), customer feedback, and retailer training (held trainings across Europe)
> Part of pan-European business development activities around mobile satellite radio, participation in JV discussions with a global satellite radio operator and provision of market intelligence prior and during the discussions
> Analysis and improvement of user interface of digital radio on Astra (e.g. PAD tags, best practice analysis), close collaboration with public broadcasters in Germany
> Responsible for total-cost-of-ownership analysis of an innovative transmitter technology (hardware components, assembly, distribution, installation etc.)

Business Intelligence (BI), Projektassistenz, Business Analysis, Fusionen und Übernahmen, Marktforschung / -analyse, Produktmanagement