Marketingberater

3/2006 – 2/2013

Responsibilities
Leadership of marketing team incl. 5FTEs direct, 9FTEs + indirect, interns
Development and implementation of marketing and brand strategy
Steering global marketing communications, online marketing, brand management / CI, event and tradeshow management, market research and competitive analysis
Budget planning and control

Accomplishments
Reduced marketing costs by €400K /p.a.
Established new customer relationship platform → resulting in over €50 million in incremental revenues, improved customer relationships
Developed new brand architecture and positioning strategies, enhancing the visibility and recognition of the company's comprehensive product portfolio and increasing flexibility

Unternehmensberatung, Business Development, Management (allg.), Projektmanagement, Kommunikation (allg.), Marketing, Marktforschung / -analyse, Medien (allg.), Markenbildung, Öffentlichkeitsarbeit, Texter, Vertrieb (allg.), Kunst (allg.), Anlegerbeziehungen, Produktmanagement

3/2003 – 3/2006

Responsibilities
Development and execution of global marketing communications initiatives including advertising, sales support materials, website, customer newsletter, brochures and other collateral, promotional items, tradeshow concept, product presentations, Corporate Identity
Steering agencies and vendors

Accomplishments
Creation of a comprehensive sales support toolkit featuring the extended product portfolio beyond catering → enabling Sales to increase Solutions selling
Development and implementation of a new tagline and corresponding marketing campaign resulted in image refresh

Kommunikation (allg.), Marketing, Marktforschung / -analyse, Medien (allg.), Öffentlichkeitsarbeit, Texter, Anlegerbeziehungen

6/2002 – 3/2003

Responsibilities
Revenue analysis for the US market, development of an internet portal for Lufthansa’s US Corporate Client Loyalty Program
Steering and support of sales team Mid-west region US, event organization, administration

Accomplishments
Improved appeal of Lufthansa’s US Corporate Client Loyalty Program
Creation of a ‘best-in-class’ event planning master template increased efficiency and quality in the area of event management in Lufthansa’s Mid-west region US

Projektassistenz, Vertrieb (allg.)

8/2001 – 5/2002

prepared business case studies and provided recommended answers to case related questions in the teacher manual accompanying a internationally circulated text book on marketing strategy as guide for faculty to facilitate classroom discussions (the author David W. Cravens acknowledged my work in the preamble)

Marketing

8/2001 – 5/2002

Strategy consultant – market study mail-order business in the US to guide the customer’s decision making on potential expansion/segmentation in the North-American market

Unternehmensberatung, Marktforschung / -analyse

6/2001 – 8/2001

Market research – independently conducted an omnibus study including reporting

Marktforschung / -analyse

6/2000 – 7/2000

Public relations, media relations, event organization

Kommunikation (allg.), Medien (allg.), Öffentlichkeitsarbeit, Texter, Anlegerbeziehungen

2/1998 – 7/1999

Responsibilities
Marketing Assistant (part-time, alongside civil service in a hospital, from 02/98-01/99) to support the ongoing marketing activities of the InterContinental flagship hotel in Frankfurt – the position was created for me to keep me onboard after the traineeship
Sales Representative at the Hamburg property, from 01/99-07/99, tasks: customer/business acquisition, customer relationship management, In-house Sales support, Marketing support

Accomplishments
Structure and content development for an interactive guest information channel for the In-house TV of the InterContinental Frankfurt hotel (800 rooms) resulted in improvements in promoting the hotel’s products and services (e.g. restaurant, bar, room service, wellness etc.)
New customer /business acquisition in the event/convention area → resulted in incremental revenues at InterContinental Hamburg

Projektassistenz, Marketing, Texter, Vertrieb (allg.)