Chief Revenue Officer

10/2022 – 9/2023

• Responsible for go to market organization (sales, marketing, customer success,
partner management and revenue operations)
• Achieved +46% increase in ARR 12 in the first year.
• Doubled the sales team and leadership roles within the sales teams within 6 months.
• Successfully launched casavi in two new markets (Spain and Italy)
• Managed a hybrid team of ca. 60 spread across numerous locations in Germany,
Italy and Spain.
• Implemented an international B2B sales and marketing strategy for new European
markets and adapted to market specific needs including localized branding.
• Implemented Salesforce CRM, Pardot, Tableau and Outreach across all sales units
within 8 months.

Tableau, Salesforce.Com, Marketing, Vertrieb (allg.)

1/2018 – 9/2022

• Responsible for total sales and marketing across 9 different European markets
• Achieved +40% increase in new ARR across all markets and customer segments
each year.
• Increased sales efficiency by 15% across all markets and customer segments
• Managed a sales and marketing organization of 200 divided into 12 teams in 5
different locations across Europe.
• Successfully established new sales teams in France, BENELUX, Italy, Spain and
Poland.
• Implemented an international B2B marketing strategy for all European markets and
adapted to market specific needs
• Implemented Salesforce as CRM across all sales units within 5 months

Salesforce.Com, Marketing, Marketing- / Vertriebsanalyse, Sales Management

9/2015 – 12/2016

• Responsible for total sales and marketing in the SMB segments across 6 different
European markets
• Achieved +70% increase in new ARR across all markets
• Reshaped a new integrated sales & marketing organization based on leading edge
concepts in terms of sales and marketing alignment
• Created data driven approaches to lead scoring and target setting for all sales and
marketing roles.
• Increased the marketing output (amount of inbound leads) by 270%
• Implemented HubSpot as marketing automation within 7 months

CRM (Customer Relationship Management), Marketing- / Vertriebsanalyse, Marketing, Salesforce.Com, Sales Management