Senior Manager Business Development/ Strategy/ Sales/ Marketing

5/2014 – 1/2016

Sales & key account Management: Sales channel and key account development in Europe; sales increased by 250% in 18 months
Marketing Management: Development and strategic positioning & branding consumer brand “The Veggy Company” and B2B brand “Atlantic Sun Farms”, NPD development; winner “Most innovative agriculture company Portugal 2014”
General Management: Autonomous process set up and process optimization

Business Development, Strategische Unternehmensplanung, Vertrieb (allg.)

1/2013 – 3/2014

Marketing & Brand Management OTC: Autonomous development and implementation of integrated marketing campaigns (ATL, BTL) in collaboration with agencies and market research institutes; strategy development and implementation for brand Sandoz DACH; operational brand responsibility
NPD & Innovation Management: NPD development for pharmacy retail channel

Marketing, Produktmanagement

4/2005 – 3/2012

Senior Country Manager (Australia, Japan, Singapore)
Strategic analysis, planning and execution of several branded and unbranded product assortments serving all major retailers in Australia
Country Management/ Business Development: Development and execution of country specific strategies based on market research, competitor evaluation, potential analysis; portfolio management over different stake holders, financial management (yearly and rolling budgets, brand P&Ls)
Marketing & Brand Management: Development and implementation of integrated marketing campaigns for branded business (ATL, BTL) in cooperation with external agencies, strategy development and execution for umbrella brand of the major international brand pillar within Katjes
Key Account Management: Built up and managed relationship and category advisor for major retail customers
NPD and Innovations Management: Major product development projects for customers (up to 22SKUs); project management from conceptual stage to product launch

Management (allg.)