Brand & Sport Marketing Experte

5/2024 – 6/2024

- Led the planning and development of key sponsorships in major German sports leagues, driving high-impact brand integration and delivering measurable ROI
- Streamlined and optimized sponsorship management processes across multiple campaigns, increasing efficiency and improving overall team performance
- Coached and mentored two teams to foster professional development and driving continuous improvement

Business-To-Consumer, Marketing, Partner Relationship Management, Projektleitung / Teamleitung, Kommunikation (allg.), Markenbildung, Markteintrittsstrategien, Projektmanagement, Sponsoring, Strategisches Marketing

5/2024 – offen

- Developing and implementing a B2C market entry strategy
- Developing and conceptualizing a holistic brand strategy, including brand positioning, visual identity, and communications
- Developing and implementing a multi-channel communications strategy
- Leading and coordinating a cross-functional team across three companies
- Organizing and facilitating business strategy and project workshops

Eventkoordinator, Strategisches Marketing, Markendesign, Brand Manager, Budgetierung, E-Commerce, Management (allg.), Markenbildung, Marketing, Markteintrittsstrategien, Partner Relationship Management, Produkt-Vermarkter, Projektleitung / Teamleitung, Projektmanagement, Social Media Marketing, Sponsoring, Vertrieb (allg.), Vertriebs- und Marketingleiter

10/2023 – offen

- Strategic advisory to the board, providing expert guidance in the development and implementation of high-impact sponsorship activations for various clients
- Developed and implemented comprehensive seasonal sponsorship strategies, that align with key marketing campaigns and drive year-round brand engagement
- Led the planning and development of key sponsorships in major German sports leagues, driving high-impact brand integration and delivering measurable ROI
- Streamlined and optimized sponsorship management processes across multiple campaigns, increasing efficiency and improving overall team performance
- Coached and mentored two teams to foster professional development and driving continuous improvement

Projektplanung, Strategische Kommunikation, Strategisches Marketing, Brand Manager, Interim Management, Kommunikationsberatung, Management (allg.), Marketing, Partner Relationship Management, Projektleitung / Teamleitung, Projektmanagement, Trend- & Zukunftsforschung

11/2019 – 5/2023

- Co-creator of the E-Team: a client’s next level global brand campaign, including the integration and activation of their latest seven-figure sports sponsorship
- Led the development, conceptualization, and production of one of the most successful awareness campaigns in client's history
- Developed holistic brand strategies, incl. communications, activations, and PR
- Identified and negotiated sponsorship partnerships with national and international brands
- Cultivated strong client relationships, ensuring satisfaction and repeat business
- Orchestrated international photo shoots as well as content and TVC productions
- Provided strategic project planning and forecasting to optimize cost/benefit ratio
-Managed the sports, brand and creative team

Strategische Kommunikation, Markteintrittsstrategien, Management (allg.), Brand Manager, Budgetierung, Business Development, Internationalisierung, Key-Account-Manager, Kommunikation, Marketing und Öffentlichkeitsarbeit (Sonstige), Kommunikationsberatung, Kundenberater, Markenbildung, Markendesign, Marketing, New Business Manager, Partner Relationship Management, Projektleitung / Teamleitung, Projektmanagement, Social Media Marketing, Sponsoring, Strategisches Marketing, Trend- & Zukunftsforschung, Werbung

5/2019 – 6/2019

- Customer Care
- Garage Tours

Eventkoordinator, Kundenbetreuer

3/2018 – 5/2019

- Provided valuable support to several unicorns, helping them conceptualize and refine their pitches
- Increased project efficiency by approx. 30% by introducing an innovative file handling system and implementing various automation processes
- Led the development of effective marketing strategies tailored to the successful launch and promotion of new businesses and products
- Developed and designed pitch presentations for various industries
- Analyzed business data to make informed decisions and proactively respond to market trends
- Reviewed financial data to optimize profitability and drive sustainable growth
- Inspired the account team and the content team to exceed set goals

Marketing, Markendesign, Internationaler Account-Manager, Partner Relationship Management, Projektleitung / Teamleitung, Grafikdesign, Investors-Relations, Kundenberater, Markenbildung, Operations Manager, Projekt - Start-Up-Workshop, Projektmanagement

3/2018 – 12/2018

- Managed and forecasted six-figure media spending budgets
- Conceptualized, implemented, and optimized SEA campaigns
- Developed multi-channel strategies and identifyied market potentials
- Analyzed campaign results and derived appropriate actions
- Interface management between all stakeholders

Online-Marketing-Berater, Key-Account-Manager, Partner Relationship Management, Projektmanagement, Digital Marketing

1/2015 – 3/2017

- Exceeded the projected revenue targets for three years within the first year
- Built the number one point of contact for Chinese supporters
- Led the development and expansion for the Chinese online store on Tmall
- Managed a diverse project team of over 20 members across all stakeholders
- Managed all aspects of the customer experience, from improving in-store interactions, to optimizing product selection, customer service, and logistics
- Identified product and pricing opportunities through market research and on-site assessments
- Developed and implemented a cross-platform marketing strategy covering online platforms, social media, print, club TV, and more
- Implemented a KPI-driven performance marketing to improve campaign effectiveness and increase revenue
- Conducted continuous market analysis to identify opportunities for growth and to adjust strategies
- Identified potential partners for international expansion
- Developed new and creative business partnership ideas to expand revenue streams and market reach
- Conceptualized tailor-made sales presentations, and supported the acquisition process

Strategische Kommunikation, Brand Manager, Strategisches Marketing, Werbung, Akquise / Kontakt, Business Development, E-Commerce, Internationaler Account-Manager, Internationalisierung, Key-Account-Manager, Markenbildung, Marketing, Merchandising, New Business Manager, Online-Marketing-Berater, Partner Relationship Management, Projektmanagement, Sponsoring

10/2012 – 2/2014

- Brand Strategy
- Brand Design
- Marketing Strategy

Marketing, Markenbildung, Markendesign, Markteintrittsstrategien