Social Media Marketing & Content Specialist

2/2023 – 5/2024

- Team management: Management and development of the social media team.
- Budget management: Responsibility for the budget and ensuring the efficient use of resources.
- Conception and implementation of social media strategies as well as content strategies for all brands of the XAL Group.
- Planning, creation and implementation of social media campaigns.
- Operational support and administration of social media accounts: editorial planning, content production, copywriting and community management.
- Influencer marketing.
- Performance marketing (Facebook, Instagram, Pinterest, LinkedIn)
- Performance monitoring and reporting.
- Search engine advertising (SEA).

Social Media Manager

7/2017 – 1/2023

- Conception and implementation of social media strategies as well as content strategies for all brands of the XAL Group.
- Operational support and administration of social media accounts: editorial planning, content production, copywriting and community management.
- Performance marketing (Facebook, Instagram, Pinterest, LinkedIn).
- Performance monitoring and reporting.
- Influencer marketing.
- Search engine advertising (SEA).

Social Media Manager

9/2015 – 6/2017

- Operational control and implementation of search engine advertising (SEA) measures for all in-house Google Ads campaigns of the brands: OTTO (ottoversand.at), Alpenwelt (alpenwelt-versand.com) as well as new concepts in Austria and Switzerland.
- Analysis of existing landing pages as well as continuous optimisation of the relevant conversion process.
- Analysis and further development of external and internal SEA tools.
- Continuous monitoring and reporting.

Search Engine Optimization Specialist