Interim Brand & Digital Marketing Professional

4/2021 – 8/2024

• ????????? ????? ?????????? ??? ????????????: Developing and executing long-term marketing strategies, including adapting globally defined strategies for the German market while ensuring consistent brand positioning.
• ?????? ???????? ?????????? ??? ????? ??????????: Creating marketing plans and executing brand activations across the customer journey, including paid media campaigns, PR initiatives, newsletters, website updates and (online) events to enhance brand awareness and experience.
• ?????-?????????? ?????????????: Collaborating closely with sales, agencies, and various business units to implement marketing strategies
• ??????????? ?????????? ??? ?????? ????????: Conducting continuous market trend and competitor performance analysis, evaluating activities to improve effectiveness and refine strategic direction.
• ?????? ??? ???????? ??????????: Forecasting and managing the product marketing budget, ensuring efficient resource utilization to maximize impact.

Kampagnenmanager, Brand Manager, Budgetierung, Digital Marketing, Marktforschung / -analyse, Performance Management, Produkt-Vermarkter, Strategisches Marketing

10/2019 – 3/2021

• ????????? ???????? ??? ??????? ??????????: Ongoing editorial planning and management of social media channels (Facebook, LinkedIn, Instagram) for various clients.
• ???????? ??????????? ??? ??????????: Plan and execute campaigns, enhance formats, and advise clients on their brand presence.
• ??????? ????????: Develop editorial and content plans tailored to specific audiences, creating social media content in both German and English.
• ?? ???????? ??????????: Set up, plan, and monitor advertising campaigns while managing budgets effectively.
• ??????????? ????????? ??? ???????????????: Analyze campaign performance, generate reports, and provide actionable insights.

Reporting, Mediaplanung, Content Management, Projektmanagement, Social Media Marketing

10/2018 – 3/2019

• ??????? ??? ???????? ??????????: Design and update shop pages, create teasers, manage product data, and collaborate with brand partners to update shops and campaign materials.
• ??????????? ???????? ??? ????????: Analyze KPI performance for campaigns, conduct competitor research, and provide actionable recommendations.
• ???????? ??????????? ??? ?????-?????????? ?????????????: Develop theme pages, maintain feeds, and collaborate across teams (purchasing, design, content, and advertising).

Kampagnenmanager, Content Management, E-Commerce