Strategic Leader. Sales Driver & Creative Branding Specialist
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- 40667 Meerbusch
- Europa
- de | en | fr
- 23.01.2025
Kurzvorstellung
provide relevant content that builds the bridge between customers, products and brands.Foster brand network effect by using Marketing & Sales technology to match
targets
Qualifikationen
Projekt‐ & Berufserfahrung
8/2023 – 12/2024
Tätigkeitsbeschreibung
Establish Sales Structures, Attract & win international Accounts, improve Distribution, support Product owners
Create compelling Content - and Branding Strategy on /offline. Set up of Marketing Automation and CRM. Relaunch Website.
Design and Organization of Fairs & Events and integration of such within Sales Funnel to improve Lead qualification
Embedded Entwicklung / hardwarenahe Entwicklung, Digitalisierung, Prozessoptimierung, Automotive Electronics, Content Marketing, Marketing, Sales Management
11/2022 – 5/2023
Tätigkeitsbeschreibung
Support of a Go-to-market of an RX Medicine (Cancer generica) for Advanz Pharma an
Angloamerican Pharma Corporation. Manage Call Center Campaign incl. Guidelines and external agency, Guide Key
account managers in attracting key accounts. Cooperate with scientific communication. Attract & win health insurance
companies, win key opinion leaders within endocrinology & oncology sector. Cooperate with regulatory and non profit
associations
Medizinforschung, Pharmakologie, Business Intelligence (BI), Marketing, Marketing- / Vertriebsanalyse, Sales Management, Art direction
1/2018 – 8/2021
Tätigkeitsbeschreibung
Disciplinary & functional lead of Science based MarCom, PR, EMEA Sales & Sales Director Key accounts.
Company was sold to a danish corporation in 2020.
Establish Marketing & Sales department B2B/B2C from scratch.
SWOT Definition & Development of a 4P - Product marketing strategy according to customer needs & Go-to-market. New
corporate Claim „#FromPioneersForPioneers“ that stress Jennewein biotec as a Pioneer & Game changer in the Nutrition &
Pharmaceutical industry.
Initiated cooperations with Universities and Foundations (San Diego, Mannheimm He
Won thought leaders for ‚#FromPioneersforPioneers“ - Interviews on this specific topic
Activated France, Russia, Australia & New Zealand within 12 months
Managed 18 trade fairs / year worldwide incl. new booth design and redesign of collaterals
Established distributor network worldwide to attract midcaps with a certain focus on France, Suisse, SEAsia and ANZ
Business Intelligence and Reporting Tools (BIRT), Gesundheitsmanagement, Key-Account-Manager, Markenpolitik, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Medizinforschung, Pharmakologie, Sales Management
5/2015 – 11/2017
Tätigkeitsbeschreibung
set up of EMEA Distribution marketing
Lead & improved demand generation programms through SEO/SEM , Inbound Marketing Campaigns.
Implement
Marketing automation tools
Set up of KPIs and dashboards accordingly to deliver against KPis. Established Train the Trainer ´- concepts.
Implementation of such in Marketo processes and connect to SalesForce CRM
Distributionsleiter, Adobe Marketing Cloud (AMC), Distribution channels analysis, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, CRM (Customer Relationship Management)
10/2012 – 12/2015
Tätigkeitsbeschreibung
Developed Brand hierarchy for Corporate brands LuK, INA, FAG and 28 regional product brands
Design and implementation of digital services and integration of such to support Sales
Invigorating product portfolios focussing on knowledge of emerging technologies to gain full revenue growth, to sup port
product marketing and the global marketing process.
Adobe Marketing Cloud (AMC), Werbeleiter, Markenbildung, Markenpolitik, Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Spezialist für Online-Marketing, Design (allg.)
Über mich
global decentralized sales structures on their way to become customer driven organizations. (Pharma, Biotechnology, Automotive &
Industrial supplier, Additive Manufacturing, IoT Services, Brand & Marketing Technology). I am able to explain and promote complex
science based issues through compelling branding campaigns and improve the way Partners, Consumers as well as employees
talk about the products and services- no matter, where, when and why they discuss this matter. Due to my experience, I know how
to connect digital & classic marketing and where the magic happens. But I do know the limitations of each as well!
WAYS
Weitere Kenntnisse
units. Fostered and educated skills of the team where applicable.
Establishment of creative workshops and ensured cross-functional planning
processes very early with sales & pro-ductmanagement to enable definition of
messaging strategies on corporate, application and on product level.
Due to his experience in international companies he knows how to guide and
interact in remote, decentralized structures and teams.
Established & managed Distribution Networks with a certain focus on APAC,
France, Russia.
Strategic Senior Sales & Marketing Director and Creative Branding Executive with profound experience in the
design, development and implementation of international brand and marketing strategies in the b2c & b2b industry
Innovative leader with a proven track record in accomplishing digital transformation processes.
Data - based Marketing, Marketing Communication and Brandtech software.
Executive-level relationship manager adept at visionary strategic development, innovative marketing plans, social
media and public relations strategies that expand business programs and broaden market leadership
Expert in directing marketing tactics with proven record in invigorating product portfolios and focusing on knowledge
of emerging technologies to gain full revenue growth, support product marketing and reduce time to asset in the global
marketing process.
Collaborative leader expert in executive audience and thought leadership, content development, marketing services and
solutions with an entrepreneurial spirit who thrives in fast-paced, high-performing environments.
Develop and incorporate content marketing strategy, monitor effectiveness of marketing and communication efforts
and manage brand integrity through creation and enforcement of brand guidelines via brand marketing tools.
Creation and implementation of marketing plans and campaigns covering digital marketing, public relations, social
media, online advertising, email and event marketing.
Pilot digital campaigns to drive engagement, downloads and traffic to social media.
Manage the production of marketing collateral and material for marketing website, retail experiences, press & product
release and blog.
Approved interface between engineers, scienctists, design, sales and product development.
Intercultural competences due to his extensive international experience and because of his cooperation with customers,
business units and marketing departments across 42 countries.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Gut)
- Europäische Union
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