Senior Marketing Manager

9/2024 – offen

Optimierung und Integration interner Marketingprozesse und Systeme.
Implementierung von Lead Funnel und Automatisierungsprozessen, sowie E-Mail Marketing zur Lead Generierung.
Aufbau CRM Software und Tracking-Systemen.
Organisation des Social Media Teams und konzeptionelle Unterstützung von Paid Kampagnen (Fokus auf LinkedIn).

Leiter Marketing, Content Marketing, Digital Marketing, Email Marketing, Social Media Marketing, Lead-Management

1/2022 – offen

- Analysis, assessment and implementation of client’s financial and business situation referring to liquidity and risk management, financial strategy incl. state benefits and accelerator programs; drafting business plans.
- IHK-certified Financial Assets Expert according to §34c, §34d, §34f, §34i GewO.
- Specialized on financial services and coaching from women for women; Supporting female founders to get their own business started.
- Mentor at the Exist Germany Founders program.

Marketing- / Vertriebsanalyse, Immobilienkaufmann, Finanzberater, Finanzierungskonzept, Investmentberatung, Liquiditätssicherung, Krankenversicherung, Projekt - Start-Up-Workshop, Business Plan

1/2022 – offen

- Development and execution of comprehensive marketing strategies for multiple clients incl. website audit and optimizations, tracking and controlling architectures, software implementations and funnel management.
- Managed social media campaigns that increased client’s followers by 40% and engagement by 60%, enhancing brand visibility and customer loyalty.
- Coordination and management of multiple agencies and freelancers to enhance project success.

Digital Marketing, Social Media Marketing, CRM (Customer Relationship Management), Lead-Management, Projektmanagement