Lead Funnel and Growth Manager

12/2021 – 1/2025

- Planned and orchestrated several 7-figure launches from strategy to implementation
- Responsible for Paid, CRM, all Funnels and overall sales activities
- Built the infrastructure for several growth initiatives (e.g iterative A/B tests)
- Managed a team of three and coordinated a cross-functional team of up to nine

Email Marketing, CRM (Customer Relationship Management), Digital Marketing

6/2021 – 12/2021

- Marketing Due Dilligence für ein D2C E-Commerce Startup
- Strategieausarbeitung zur Optimierung der Customer Journey für ein global Brand im Bereich Gartengeräte
- PStrategic management consulting with an implementation focus for digital
transformation and venture building
Led project streams in a digital Due Diligence and a customer centric business
model re-evaluation project focusing on Customer Journey Management

Consultant, Digital Marketing

1/2020 – 12/2022

- Founder of a D2C Yoga Brand

E-Commerce, Brand Manager, Marketing Manager