Freelancer Brand Strategy & Marketing

7/2015 – 9/2019

Strategic development and roll-out of integrated campaigns across 14 markets in Western Europe such as:

- Fanta 2018/19: influencer strategy with co-creation by teens at the heart of the campaign
- mezzo mix 2017: brand re-positioning campaign
- Coca-Cola UEFA EURO 2016: setting up a social newsroom to deliver real time marketing content for 30 markets

Marketing Manager, Markenbildung, Marketing, Werbung, Markendesign

4/2011 – 6/2015

Orchestrated the strategic development and roll-out of high-impact campaigns like FIFA World Cup 2014 and Coke Zero Football Activation with the following selected project highlights:


Coke zero football activation 2012 - 2018
- content lead for the development and implementation of a longterm strategy to leverage football as a brand asset for Coke zero in GER
- 6 years of amazing and award winning campaigns activating Bundesliga 2012-2018 (DFL cooperation), UEFA EURO 2012 and FIFA Worldcup 2014
- introducing Manuel Neuer as key testimonial for the brand

Coca-Cola FIFA Worldcup 2014 campaign
- highly integrated campaign across all channels incl. POS leading to #1 sponsoring awareness in Germany
- innovative creative concept with real time marketing and user generated content at the heart of the campaign

Kommunikation (allg.), Strategische Kommunikation, Marketing Manager, Content Marketing, Strategisches Marketing, Werbung

10/2010 – 3/2011

6 months assignment at Reebok´s global headquarter in Boston. Managing the development and production of advertising campaigns for the categories Reebok Classics and Reebok Men. Key contact towards creative lead agency and responsible to drive integration between internal functions.

Kampagnenmanager, Marketing Manager, Marketing, Werbekonzeption, Werbung, Marketingberater

4/2006 – 9/2010

Development & production of integrated campaigns for global brands such as IKEA, Vattenfall and Burda Publishing Group


01/2010 – 09/2010
Senior Account Manager

10/2008 – 12/2009
Account Manager

03/2006 – 09/2008
Junior Account Manager

Kundenberater, Werbung, Kommunikationsexperte

10/2004 – 3/2006

18 months traineeship at 3 different units within the DDB network (6 months at each unit with a different focus):

1. DDB Düsseldorf (Düsseldorf): classical advertising
2. Juniper Group (Berlin): sports marketing & branded entertainment
3. Rapp Collins (Hamburg): direct marketing

Kampagnenmanager, Marketing, Werbung, Kreation, Projektmanagement - Kommunikation