EXECUTIVE CONSULTANT FÜR BUSINESS DEVELOPMENT, VERTRIEB & MARKETING ZUR MARKTEINFÜHRUNG (NATIONAL & INTERNATIONAL) SOWIE DEN...

8/2011 – 12/2011

INTERNATIONAL FRANCHISE CONSULTING FOR NEW ZEALAND NATURAL (NZN)

TARGET:
Successful signing of a suitable investor or partner would be concluded by the signing and of a Master License Agreement (MLA) and a Product Purchase Agreement (PPA) by the potential Master Licensee (ML).

PRODUCTS: NZN Master Franchise and Franchise Concept including but not limited to anything related to the New Zealand Natural brand and concept such as design, brands, products, recipes and working practices of any of the products manufactured by Emerald Foods.

FROZEN PRODUCTS: Ice Cream, Frozen Yoghurt and Sorbet as manufactured or sold by Emerald Foods.

TERRITORY: Europe

PURPOSE: To identify, negotiate and secure a ML for NZN in the territory. The successful completion of the purpose will be measured by the signing of a MLA and PPA by both the potential ML and NZN.

TASKS:
- Clear and elaborated market analysis and market research for the target market relating to the client´s industry
- Marketing plan for master recruitment with Investment planning
- Well-balanced contracting within the current legislation developed together with a German lawyer with international franchise experience
- Establishing a franchise company in Germany
- Adapting and translating the manuals
- Establishing an administrative and accounting concept for the future group of franchisees as basis for reporting and benchmarking
- Translation and adaptation of the franchise agreement adjusted to local legislation
- Building up a marketing concept based on the client´s targets
- Building up a franchise sales department
- Contact with the applicable suppliers in franchise
- General transfer of local experience in master franchise

9/2009 – 9/2010

Markteinführung der australischen Groupware-Lösung Atmail in den deutschen Markt:

Atmail: Web and Wireless Email System:
Flexibility, adaptability and usability are the hallmarks of Atmail, a web and wireless email application developed by CalaCode.

Atmail is a complete Email-server and Webmail client for Unix and Windows platforms. The software allows any company to setup an email-system for employees or customers. The administrator of the system can create/modify/delete email-accounts and control system preferences via the Atmail web-based control panel.

The highlight of Atmail is the WebMail interface that allows users to access email resources via any web-browser connected to the network. Users can log in to Atmail from any location using a familiar interface like Microsoft Outlook or even using a PDA linked through a mobile phone.

Unlike competitor products, Atmail includes the entire source code within the software license. This gives complete control to customize and re-brand the interface of @Mail to suit the client's theme.

Many companies and internet sites offer email as a value-added service for visitors. The versatility of @Mail provides an easy solution inexpensively. Both the interface (HTML / WML) and the software core are specifically designed so the client can add features and integrate Atail into their Internet services. In-built features such as spam and virus filters protect the user by filtering out these unwanted elements before they reach their destination. The administrator can manage the level of filtering via a web interface.

The potential for growth of this technology is enormous. Inroads are already being made into the education, government and corporate sectors while SMEs will offer further potential markets worldwide. Multiple language version of Amtail software cater for a growing number of international consumers. All software needed for installation of @Mail can be sold on-line; there are no packaging or shipping costs.

Joint ventures with companies wishing to bundle complementary business software will provide benefits all round. These associated applications, when linked with Atmail, would be seen as a more attractive package for new clients. There are also possibilities for hardware distributors to pre-install Atmail on their equipment and for resellers to sell the software independently.

Qualifikationen:
- Markenrecht: Markenanmeldung/-schutz, Domainverwaltung
- Lokalisation der Software Atmail Groupware
- Marktpotentialanalyse
- Zielgruppenanalyse
- Erstellung einer zielgruppenspezifischen Webplattform
- Erstelung eines Online Orderportals
- Aufbau des 1st Level Supportes
- Aufbau des Partnervertriebes