CPO | Head of Product | Senior Product Manager | Product Owner
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- 81675 München
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- 14.11.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
6/2024 – 12/2024
Tätigkeitsbeschreibung
• Rebranding & Repositioning
• UX Design
• Relaunch
• Setting up and launching eCom Product
• Sales & Marketing for new eCom Product
E-Commerce, Marketing, Product Owner, Social Media Marketing, User Experience (UX), Web Entwicklung
7/2021 – 5/2024
Tätigkeitsbeschreibung
Driving Omnichannel strategy and implementation of new commerce platform,
reporting to CSO
• Forming Product and UX teams (> 40 headcounts) out of a scattered
organization
• Driving the Omnichannel strategy based on research and deriving a CX Vision,
a concrete product road map, and a unified Design System for a seamless
x-channel experience
• Implementation of a headless commerce platform to enable the strategy and
launched the first channel after five months
• On the new platform, selling prescription glasses online for the first time in the
company's history
• Implementation of data-driven decision methods (build, measure, learn) and
thereby improving sales performance in eCom & retail significantly, e.g. + 24%
more appointment bookings and + 12% AOV eCom basket after three months of testing
User Experience (UX), Web Analytics, Conversion Specialist, Application Development, Change Management, Digitale Transformation, E-Commerce, Web Entwicklung
1/2019 – 5/2021
Tätigkeitsbeschreibung
Leading the Demand division with > 80 people in an agile matrix setup
• Successfully introduced OKRs
• Built full-stack x-channel feature teams focusing on custom metrics along the
funnel
• Created Sixt+ car subscription as a reaction to changed demand due to the
pandemic and thereby softening the impact on core business
• Implemented features based on ML via front and back end A/B testing for offer
pricing, sorting & recommendations
• Finished rollout of the new web platform
Product Owner, Abteilungsleiter, Application Development, Change Management, Conversion Specialist, Digitale Transformation, Rollout, User Experience (UX), Web Analytics, Web Entwicklung
1/2017 – 12/2018
Tätigkeitsbeschreibung
Pushing Web channel & building the new mobility platform "ONE"
• Pushing web channel to 20% YOY growth by extensive A/B testing focusing on
CR and insurances (high margin products)
• Bringing together car rental, car sharing and ride-hailing on the new cloud
platform which have been technical and organizational silos before
• As a result, we have been able to launch the "ONE" App on our new platform
generating > 1 m € Rev/day after one month and with high customer
satisfaction of 4.5 and 4.8 app store ratings. Two years of development which
have been heavily influenced by our UX team driving the strategic decisions of
the consumer product
• Transformed the organization from waterfall and silos to an agile and
transparent matrix team
• Promoted to Executive Director and appointed to CPO of Demand division
Product Owner, Abteilungsleiter, Application Development, Change Management, Conversion Specialist, Digitale Transformation, User Experience (UX), UX / UI Designer, Web Analytics, Web Entwicklung
4/2015 – 12/2016
Tätigkeitsbeschreibung
Shaping product strategy, reporting to CSO
• Set up the product strategy and launched the MVP based on react and existing
endpoints after six months as a tech POC with a small team of external
Developers – improving iteration speed and mobile CR by 7%
• As a result, executed change management and set up teams (> 25
headcounts) for new tech & product scope and was promoted to Director level
Product Owner, Change Management, Conversion Specialist, Digitale Transformation, User Experience (UX), UX / UI Designer, Web Analytics, Web Entwicklung
11/2013 – 2/2015
Tätigkeitsbeschreibung
Responsible for 1&1 Online Shops, reporting to CSO
• Leading a team of 14 headcounts
• Implementation of fast-paced sales campaigns (four up to eight per month)
in close alignment with the marketing and tech department
• Iterating permanently front end with A/B testing focusing on funnel CR, AOV,
and take-rates of high-margin products like insurance and security products
• Responsible for the Web Analytics team
Conversion Specialist, Abteilungsleiter, E-Commerce, User Experience (UX), UX / UI Designer, Web Analytics
10/2011 – 10/2013
Tätigkeitsbeschreibung
Responsible for the website builder product (1&1 Homepage Baukasten)
• Leading a team of six headcounts (PM and UX /UI Designers)
• Implementation of campaigns and product updates
• Driving CR from ~ 3.5% to ~ 5% by A/B testing
User Experience (UX), Conversion Specialist, Teamleiter, UX / UI Designer
6/2010 – 9/2011
Tätigkeitsbeschreibung
Responsible for conceptual design of campaigns and product updates
Becoming Deputy Head of the Department after six months
UX / UI Designer
12/2008 – 12/2014
Tätigkeitsbeschreibung
• Redesigns
• Responsive Websites
• Corporate Designs
• Online Marketing
Corporate Design, Responsive Webdesign, User Experience (UX), User Interface (UI), Web Entwicklung
Ausbildung
HS Mannheim
Mannheim
Über mich
• Ausgeprägte Kompetenzen in Produktentwicklung und UX
• Führung von internationalen, agilen Fullstack Teams
• Über 12 Jahre Erfahrung im Stakeholdermanagement bis C-Level
• Hohe Eigenmotivation und großes Maß an Begeisterung
• Analytische und kreative Persönlichkeit
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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