Digital Marketing, Sales Growth Strategist and Transformation Team Leader

With over a decade in digital marketing & sales, my strategic vision has transformed brand narratives into impactful stories that boost customer loyalty, drive revenue growth, and enhance online engagement.

• Application Development
• Digitale Transformation5 J.
• Digitalisierung1 J.
• EComme
• Marketing5 J.
• Ofshoring
• Online Sales
• Projektleitung / Teamleitung (IT)
• Suchmaschinenoptimierung3 J.
• Webseit

Throughout my decade-long journey in Marketing & Sales, I have consistently adopted a strategic, impactful, and visionary approach. As an executive, I have redefined brand narratives, transforming them into resonant stories that enhance customer loyalty and drive revenue growth.

My expertise in eCommerce spans the full spectrum of Performance & Content Marketing and Marketing Automation, further enriched by profound experiences in crafting effective Omnichannel experiences. My strategic prowess is particularly evident in the design and integration of digital systems—CRM, eCommerce platforms, experience tools—to harness Big Data and transform insights into actionable strategies.

Leadership, for me, involves being at the forefront, steering teams of up to 10 direct reports through the intricate dynamics of B2B and B2C marketing strategies and budget management. I have mastered the art of fostering internal cohesion and building lasting partnerships through effective stakeholder engagement.

The foundations of my professional philosophy are clearly defined:

- Leadership means team cohesion and a clear vision.
- Innovation is a constant companion, crucial for growth and resilience.
- Development spaces allow for significant contributions, nurturing a culture where ideas flourish.
- Responsibility for decisions, execution, and costs underscores my steadfast commitment to every endeavor.

As a leader passionate about driving transformative change, I inspire, innovate, and implement strategies that confidently propel organizations into the future.

Let’s connect and explore collaborative opportunities that will shape the success landscape of your organization.

• Brand Growth Catalyst: Utilized targeted multi-channel strategies to spur brand growth and profitability.
• Marketing Architect: Synergizing performance and content marketing strategies with dynamic lead nurturing to enhance brand positioning and accelerate business growth.
• E-Commerce Expertise: Proficient in eCommerce dynamics and digital management, consistently enhancing online retail and global market presence
• Multi-Channel Scaling: Skilled in scaling digital products across web and mobile app’s platforms, ensuring a unified user experience
• Data-Driven Decision Making: Skilled in utilizing comprehensive data insights to optimize the customer journey and drive strategic innovations
• Strategic Financial Management: Proficient in managing financial resources and impacts, ensuring the alignment of product strategies with business objectives
• Alliance Builder: Cultivating relationships with stakeholders and external partners to align goals and drive collaborative success.
• Purpose-Driven Leadership: Empowering teams to unleash their full potential and make a significant business impact.