Digital Marketing Consultant

6/2023 – offen

ENGLISCH

air up® is the first hydration system that flavours water through scent.The business is established in 11 countries (EU & US) and surpassed the €200M mark in revenue in 2023.

Role:
Lead in planning, implementation, optimisation and reporting of full-funnel digital marketing initiatives and more recently in charge of 360° integrated global marketing campaign strategies tied to commercial targets.

Key Achievements:
- Managed a total of 5 € million in ad spend for the UK/IRL markets across Meta, TikTok, YouTube and SEA
- Marketing Lead for Black Friday campaign which resulted in €35M global revenue within one week
- Helped scale UK’s market revenue by 100% in 2023
- Managed major product marketing campaigns for the European Markets (biggest markets DACH/UK)

Content Marketing, Digital Marketing, Marketing Manager, Online-Marketing-Berater, Social Media Marketing

11/2021 – 5/2023

Englisch:

Timeless is the first investment platform which fractionalizes collectibles such as luxury watches, wine, oldtimers and co. in Germany.

Role: Lead in planning, implementation, optimisation and reporting of performance marketing initiatives to help grow investor numbers and maximise ROI across paid channels: Meta, Google, TikTok, Bing & Apple Search Ads.

Key Achievements:

- Managed a total of 2 € million in ad spend
- Scaled budget by 92% while lowering CPA by 48%
- Increased user registrations by 106%
- Increased investor numbers by 152%

Social Media Marketing, Spezialist für Online-Marketing, Digital Marketing, Marketing-Analytiker, Marketing Manager, Online-Marketing-Berater

6/2020 – 10/2021

Englisch:

Marketing strategy and execution for several DTC and B2B brands in the Tech, Beauty, Fashion, and FMCG industries across the US.

Role:
Conceptualisation and execution of paid ad campaigns, creatives, copywriting, CRO, E-Mail Marketing, reporting, optimization, and client communication.

Key Achievements:
- Grown with the business as the first employee from $15k to $100k monthly recurring revenue
- 5 x revenue for a fashion company within 6 months with the help of Facebook + Google advertising, SMS Marketing, E-Mail Marketing and CRO
- Managed a retail client with over $100k monthly FB ad spend
- Responsible for training and managing junior accounts staff

Account Management, Marketing, Marketing Manager, Marketingberater, Online-Marketing-Berater