Henkel Global e-Commerce Sales/ Business Steering (MBA & MBT)

Experienced eCommerce professional with dual Masters in Business Administration and Business Transformation from Germany. Supported global strategies at Henkel, contributing to a €100 million IT project and collaborating with 19 EMEA teams.

• Appcelerator Titanium
• Content Creation
• Conversion Rate Optimization
• Digital Marketing
• E-Commerce3 J.
• Email Marketing:
• Search Engine Marketing
• Search Engine Optimization
• Social Media Marketing
• Web Analytics

Hello and welcome to my profile!

I am N. P. C., an enthusiastic and dedicated professional with over four years of experience in eCommerce, holding dual Masters in Business Administration and Business Transformation from Germany. My journey in the digital commerce realm has been marked by significant achievements, innovative strategies, and a deep commitment to driving sustainable growth.

During my tenure at Henkel's Schwarzkopf, I played a pivotal role in shaping and supporting global eCommerce strategies. I was instrumental in contributing to a €100 million IT project, where I led a team spanning 19 EMEA regions. My primary focus was on optimizing website content, enhancing user experience, and executing effective digital marketing initiatives. These efforts resulted in notable increases in user engagement, conversion rates, and overall customer satisfaction.

My entrepreneurial spirit shone through in my role at Artiiplant, a start-up where I launched and managed the company's online business. This venture was highly successful, with a remarkable achievement of 300k units in monthly average sales and a 75% increase in online sales. In my roles as Amazon Seller, Marketing Specialist, and Web Manager, I significantly improved conversion rates, optimized landing pages, and boosted customer retention. My strategic product planning and market analysis positioned Artiiplant as a leader in the eCommerce space.

As a Project Consultant for Sustainable Transformation at Bosch Rexroth, I had the opportunity to develop and implement a sustainability-focused brand strategy. This involved conducting comprehensive market research, fostering cross-functional collaboration, and creating a sustainability-focused webpage to highlight the environmental benefits of the brand's initiatives. My efforts not only supported Bosch Rexroth's sustainability goals but also strengthened its market positioning and customer relations.

Throughout my career, I have demonstrated a strong ability to lead cross-functional teams, manage complex projects, and drive strategic initiatives that deliver tangible results. My proficiency in tools like Google Analytics, Adobe Creative Suite, and various eCommerce platforms has been crucial in executing successful digital strategies and optimizing performance metrics. I am adept at using data-driven approaches to refine digital activations, track inventory management, and enhance logistics performance.

One of my key achievements includes a 45% improvement in conversion rates at Artiiplant by optimizing landing pages for paid advertising campaigns. Additionally, I managed a global team overseeing 19 EMEA teams, strategizing for eCommerce websites, and translating global content to local contexts. This included adapting product details, campaigns, landing pages, meta descriptions, SEA/SEO texts, and newsletters, all aimed at enhancing user experience and satisfaction levels.

My commitment to continuous improvement is evident in my work at Artiiplant, where I supported the transition from offline to online channels, achieving consistent monthly sales as an eCommerce manager. I led strategic product planning, aligning roadmap priorities with customer feedback to optimize sales engagement and retention. By conducting comprehensive market research and competitor analysis, I identified sales trends and opportunities for innovation, positioning Artiiplant as a leader in eCommerce sales.

In addition to my professional achievements, I have developed a strong skill set that includes expertise in digital marketing, SEO, SEA, SEM, social media management, and content creation. I am proficient in using tools like Google Ads, Google Analytics, Adobe Creative Suite, and various eCommerce platforms to drive traffic growth, enhance brand visibility, and improve user experiences. My efforts have consistently resulted in increased organic search traffic, improved customer satisfaction scores, and higher engagement rate

eCommerce Strategy: Expertise in developing and executing strategies to drive online sales, optimize user experience, and enhance digital presence across various eCommerce platforms.

Digital Marketing: Proficient in creating and implementing digital marketing campaigns across channels like social media, email, and search engines to drive traffic, engagement, and conversions.

Search Engine Optimization (SEO): Skilled in optimizing website content and structure to improve search engine rankings and increase organic traffic.

Search Engine Marketing (SEM): Experience in managing paid advertising campaigns on platforms like Google Ads to drive targeted traffic and maximize ROI.

Social Media Marketing: Ability to create and manage social media campaigns, develop engaging content, and analyze performance metrics to boost brand visibility and engagement.

Content Creation: Proficient in producing high-quality content for various digital platforms, including blog posts, product descriptions, and multimedia assets.

Email Marketing: Expertise in designing and executing email campaigns using platforms like Mailchimp, including segmentation, personalization, and performance analysis.

Web Analytics: Skilled in using tools like Google Analytics to track website performance, analyze user behavior, and derive actionable insights for optimizing digital strategies.

Conversion Rate Optimization (CRO): Experience in improving landing pages and user flows to increase conversion rates and drive higher sales and leads.

Pay-Per-Click (PPC) Advertising: Proficient in managing PPC campaigns, including keyword research, ad creation, and budget management, to drive targeted traffic and achieve advertising goals.

A/B Testing: Expertise in conducting A/B tests to compare different versions of web pages, ads, and email campaigns to identify the most effective elements for achieving objectives.

Affiliate Marketing: Knowledgeable in developing and managing affiliate programs to drive traffic and sales through partnerships with affiliates and influencers.

Marketing Automation: Skilled in using automation tools to streamline marketing processes, including email sequences, lead nurturing, and customer segmentation.

CRM Systems: Proficient in utilizing Customer Relationship Management (CRM) systems to track and manage customer interactions, enhance relationships, and drive retention.

Product Management: Experience in managing product listings, optimizing product pages, and analyzing sales data to drive product performance and customer satisfaction.

Online Merchandising: Expertise in visual merchandising and layout optimization to enhance product presentation and drive conversions on eCommerce platforms.

Market Research: Ability to conduct market research to understand consumer behavior, analyze competitors, and identify trends to inform marketing strategies.

Customer Segmentation: Skilled in segmenting customer data to target specific audiences with tailored marketing messages and offers.

Influencer Marketing: Experience in collaborating with influencers to promote products, enhance brand credibility, and reach new audiences.

Web Development: Proficient in managing and updating eCommerce websites using platforms like Shopify, including making technical adjustments and optimizing user experience.

These skills collectively enable me to design and execute effective eCommerce and marketing strategies that drive growth, enhance user experience, and achieve business objectives.