Business Insights Consultant

2/2021 – 11/2023

- Shaped JCOVDEN launch strategy, providing insights &
recommendations based on primary market research for Key
Value Excellence Choices as a core member of the JCOVDEN
Global Commercial Team in partnership with global & regional
commercial & insights teams
- Led global forecasting efforts & processes for vaccines,
providing scenario analysis and recommendations to senior
management in close collaboration with regions and across
functions, impacting strategic decision-making
- Workstream lead developing the optimal Go-To-Market
Strategy for the RSV Vaccine, providing recommendations, and
evaluating implications of different Go-To-Market approaches
on future sales expectations
- Provided valuations & assessments for business opportunities &
early pipeline assets in IDV

Strategische Unternehmensplanung, Markteintrittsstrategien, Marktforschung / -analyse, Marktpotenzialanalyse, Strategisches Marketing, Zielgruppenstrategie

1/2018 – 1/2021

- Drove SPRAVATO launch strategy by providing actionable
insights and recommendations as well as active engagement in
strategic discussions and processes to optimally support launch
readiness and prepare for post-launch tracking for both
indications
- Led the BI Forum as well as the EMEA Insights Team for
SPRAVATO, ensuring insights and recommendations were
aligned and leveraged across Country and Regional Brand
Teams to shape SPRAVATO launch strategy
- Provided competitive market assessment to the Regional
Brand Team and countries based on secondary and primary CI
& congress coverage, reaching a broad audience beyond the
EMEA region through my best-in-class CI dashboard and alerts
- Developed innovative ideas & approaches, for example by
establishing a news portal to disseminate insights or
conducting market research in a real clinical setting to
optimally evaluate potential solution prototypes for
SPRAVATO
- Co-Led the Go-To-Market Strategy project for SPRAVATO,
ensuring an aligned Go-To-Market approach across the region,
collaborating cross-functionally with IBVT & CVTs, providing a
GTM blueprint and decision tree as a foundation for local
investment decisions

Analyse der Markt- / Wettbewerbsposition, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Marktforschung / -analyse, Marktpotenzialanalyse, Wettbewerbsanalyse

7/2013 – 12/2017

- Designed and implemented the TREVICTA launch tracking
- Championed collaboration between IBVT & Operating
Companies in forecast model development in preparation for
future pipeline launches
- Managed one direct report
- Introduced, led, and continually improved a structured
process on Investor Relations & EC Scorecard reporting
- Led EMEA Forecasting Process for CNS, analyzing the impact of
different similar entry scenarios
- Co-Led EMEA Workstream, designing EMEA dashboards to
automate & improve performance tracking in the region
- Managed the offshore analytics team & relationships with key
vendors (e.g. IQVIA)

Business Intelligence (BI), Business Intelligence and Reporting Tools (BIRT), Datenanalyse, Qliksense, Qlikview, Reporting