Director Data, Analytics and Research

3/2021 – 7/2024

• Reporting to the CEO (team of 15). Developed the function from scratch, serving the Board and all country managing directors.
• Played a pivotal role in defining strategic targets and KPIs for the organization, collaborating closely with the board to ensure alignment with overall business objectives.
• Led the development of the company's strategy alongside the board, providing critical insights and predictive data analyses to inform decision-making and identify clear business development paths.
• Engaged in comprehensive stakeholder management, fostering strong relationships with internal and external stakeholders, including C-level executives, department heads, and industry partners, to ensure alignment and support for strategic initiatives.
• Employed predictive modeling and machine learning algorithms to anticipate market shifts and customer behavior, enabling the organization to proactively adjust strategies and stay ahead of the competition.
• Demonstrated strong project management skills in overseeing the implementation of strategic initiatives, ensuring timely execution and alignment with business priorities.

Einkaufsstrategie, Einkaufsverhandlungen, Handel, Stationärer Handel, Data Science, Databricks, Digitale Transformation, Transformation Management, Stakeholder-Analyse, Marketing- / Vertriebsanalyse, Preis- / Konditionengestaltung, Strategisches Marketing, Werbung, Sales Management

9/2018 – 2/2021

• Management team, P&L responsibility. Team of 13, 200+ field force.
• Category Management/Sales Development:
restructured the category management function, redefining its role as strategic sales leader. Lead strategic joint business agenda with customers, developed annual business plans and managing in-year negotiations and course correction plans.
Responsible for the definition and implementation of assortment, distribution, in-store execution (promotional areas and Shop-in-Shop) and promotion targets (per category/distribution channel).
• Sales Field Force / Promotion management / Training:
Management of the whole promoter and ambassador pool of Groupe SEB DACH (approx. 200 people): the strongest sales lever within the SDA industry. Redefinition of its structure (people & performance) and set up of new profitability and efficiency targets. Consistently expanded the online business by developing and implementing the first online promoter platform in SEB.
• Trade Marketing & Events:
Responsible for the creation, procurement and production of all POS materials. Management of all national and international fairs (including IFA)

Arbeitsrecht, Transformation Management, Analyse der Markt- / Wettbewerbsposition, Kundendienst, Vertragsmanagement, Geschäftsfeldstrategie, Kundenanalyse, Marketing- / Vertriebsanalyse, Preis- / Konditionengestaltung, Wettbewerbsanalyse