Consulting Analyst

1/2024 – 3/2024

• Achieved scalable Salesforce solutions by collaborating with business stakeholders to identify and translate their requirements, ensuring alignment and efficiency.

• Facilitated backlog grooming, aiding product owners in defining value, priority, and scope for releases and sprints, ensuring strategic alignment and efficient project execution.

• Engineered configurable solutions, integrating workflows, reports, custom objects, and validation rules, optimizing functionality for seamless operations and enhanced user experience.

• Ensured smooth system launches by meticulously documenting, designing, and testing solutions, following Salesforce best practices for optimal performance.

• Established comprehensive Salesforce solution documentation, including process flows, data models, and technical specifications, ensuring clarity and efficiency in implementation and maintenance.

Salesforce.Com, Business Analysis, CRM (Customer Relationship Management)

10/2023 – offen

• Developed comprehensive buyer personas by defining audiences, accurately representing the company's ideal customer, fostering targeted marketing strategies for enhanced engagement.

• Identified website performance trends and insights by collecting and analyzing data with Google Analytics 4, optimizing strategies for impactful outcomes.

• Improved SEO positions for target keywords by optimizing website architecture, content, linking, and other factors, enhancing visibility and driving organic traffic.

• Optimised the sales funnel by building email automation and developing nurture programs, fostering engagement and driving conversions.

• Ensured email rendering across devices, clients, and ISPs by conducting comprehensive render testing, guaranteeing optimal display for the subscriber base.

• Delivered comprehensive campaign performance reports, showcasing opens, clicks, conversions, revenue, and unsubscribes, driving informed decision-making and strategy refinement.

Reporting, Business Analysis, Email Marketing, Marketing, Social Media Marketing

8/2023 – 10/2023

• Leveraged dynamic content to personalise marketing content in emails, landing pages and forms based on available prospect information.

• Configured engagement studio and create customer lifecycle journey to qualify users from Prospect to MQL, SQL and finally a customer.

• Created responsive landing pages and lead profiling activities with MCAE landing pages and form builder.

• Configured lead scoring and grading criteria to automatically qualifying leads and routing them to the appropriate sales person or team.

Salesforce.Com, Business Analysis, CRM (Customer Relationship Management)