Expert Digital Marketing, D-Level, Leader, Media Expert

4/2018 – 3/2024

Activities / Initiatives:
 Strategic development and interim management (until restructuring) of essence Cosmetics' brand communication; development and indirect as well as direct leadership of the Paid Media & Performance Marketing Team (6 people).
 Responsibility for the development, implementation and measurement of global brand building and media strategy (incl. SEA, SEO, Influencer Marketing, Organic & Paid Social, Performance Marketing) and the global campaign management (EMEA, ASEAN and South America); Management of the entire communication budget and leadership of the media and creative agency.
 Responsible for interdisciplinary campaign planning and orchestration with all in-ternal and external stakeholders
 Establishing the company's media & performance department; setting up the company's own media buying and integrating it into the tech stack; Development of the retail media department including all retail partner and marketplaces
Achievements:
 Development and establishment of the company's media management for all corporate brands with significant growth rates in awareness and profitable cam-paigns ROAS (>3.0)
 Development and implementation of segment-based brand communication in-cluding the development of brand guidelines to effectively approach target group segments
 Repositioning of the essence brand (German Brand Award in 2018) and expan-sion of market leadership (quantity) in the European decorative cosmetics market

eBusiness-Strategie, Dienstleistungsmarketing, Digitale Transformation, Klassisches Marketing, Markenbildung, Mediaplanung, Digital Marketing, Projektleitung / Teamleitung, Salesforce.Com, Social Media Marketing, Strategisches Marketing, Tealium

7/2017 – 3/2018

Main tasks / Initiatives
 Responsibility for the global media strategy of the brand Dobendan as well as for the media planning and management of the media budget of the brands Do-bendan, Finish, Sagrotan, Cilit Bang, Airwick, Nurofen, Garviscon for the DACH region
 ROI focused development and implementation of brand communication strate-gies with a focus on TV and digital planning with brand management
 Management of the media-, media strategy- and digital creative agency
Achievements:
 Developed a model that combines media planning KPIs with creative perfor-mance
 Market share growth at Dobendan by connecting performance marketing and flu outbreak forecasting

Budgetierung, Marktforschung / -analyse, Mediaplanung, Digital Marketing, Operatives Marketing, Strategisches Marketing

4/2015 – 6/2017

Main tasks / Initiatives:
 Responsibility for the national media strategies and planning of all communication activities for the clients Deutsche Bank, Deutsche Börse, Cartier, Richemont, Nestlé Wagner, Nestlé Coffee & Chocolate across all classic and digital communi-cation channels
 Direct and indirect and disciplinary leadership of an interdisciplinary 6-people team
 Involved in all strategic projects of the subsidiary (new business / complex cus-tomer projects / annual strategies) as strategic project lead
Achievements:
 Project management and presentation of the media concept to the potential cli-ent ZDF and winning of the pitch
 Successful cross-agency planning and implementation of Deutsche Bank's major digitalization campaign across all media channels

Budgetierung, Projektleitung / Teamleitung, Mediaplanung, Strategisches Marketing, Team Building