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freiberufler Senior PR and Communications Strategist, Employer Brand Consultant auf freelance.de

Senior PR and Communications Strategist, Employer Brand Consultant

zuletzt online vor wenigen Tagen
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  • 80796 München
  • Weltweit
  • de  |  en
  • 09.12.2024
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Kurzvorstellung

I am a versatile communications professional with a proven track record of driving strategic initiatives and delivering measurable outcomes in dynamic environments. My dedication to excellence and passion for innovation ensure I excel in any role.

Qualifikationen

  • Employer Branding
  • Externe Kommunikation4 J.
  • Interne Kommunikation
  • Kommunikations-Konzepte1 J.
  • Leiter Öffentlichkeitsarbeit, Marketing und Presse
  • Pressearbeit
  • Projektmanagement - Kommunikation1 J.
  • Soziale Medien1 J.
  • Strategische Kommunikation1 J.
  • Unternehmenskommunikation1 J.

Projekt‐ & Berufserfahrung

Corporate Communications & PR Manager (Festanstellung)
Kundenname anonymisiert, München
1/2023 – 9/2024 (1 Jahr, 9 Monate)
MedizinTechnik
Tätigkeitszeitraum

1/2023 – 9/2024

Tätigkeitsbeschreibung

Developed and implemented strategy to position medical technology manufacturer as thought leader and in his industry
Established comprehensive media relations program
Product PR in medical 3D printing, intraoral scanning technology, cloud platform, AI diagnostics, dental MRI
Content creation strategy with external technology partners, experts and stakeholders
Communication for corporate technology and research partnerships

Eingesetzte Qualifikationen

Externe Kommunikation, Kommunikations-Konzepte, Projektmanagement - Kommunikation, Soziale Medien, Strategische Kommunikation, Unternehmenskommunikation

Employer Branding Manager (Festanstellung)
Kundenname anonymisiert, München
1/2020 – 12/2022 (3 Jahre)
Life Sciences
Tätigkeitszeitraum

1/2020 – 12/2022

Tätigkeitsbeschreibung

Employer Branding Manager, part time (20h/week)
Overall strategy to increase the internal and external awareness of the EVP of Novartis Germany across all channels in accordance with the defined target groups.
Ongoing creation and implementation of content strategy for Employer Brand / EVP on LinkedIn
Responsible for the Novartis Germany Career Website and ensuring it continues to evolve
Development of strategic alliances with universities and colleges
Evaluation and expansion of partnerships with social platforms for students
Regional events and fairs targeting interns and trainees

Eingesetzte Qualifikationen

Externe Kommunikation, Integrierte Kommunikation, Personalmarketing, Personalorganisation

Über mich

With more than 15 years of extensive experience in public relations, corporate, and employee communications, I am a strategic thinker and employer brand builder dedicated to positioning brands, companies, and products for success. My passion for technology, health, and sustainability drives my commitment to crafting innovative strategies that resonate with diverse audiences.

Weitere Kenntnisse

As an interim management expert in public relations, corporate communications, and employer branding, I offer strategic counsel across all facets of internal and external communications. From press to employees, customers, and partners, I specialize in developing comprehensive strategies and content that span public relations, marketing, sales, internal comms, employer engagement, and social media, delivered seamlessly across all channels.

My skill set extends to media coaching for senior executives, navigating change communications, crisis management, and expertly coordinating events. With a keen eye for detail and a talent for fostering meaningful connections, I excel in managing and collaborating with public relations, advertising, and multimedia agencies to achieve impactful results.

Passionate about driving awareness of a company's EVP both internally and externally across all channels, I create and execute dynamic content strategies for the employer brand and EVP on LinkedIn. Building strategic alliances with universities and colleges, as well as expanding partnerships with student-focused social platforms, fuels my commitment to connecting with the next generation of talent.

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Home-Office
unbedingt
Profilaufrufe
108
Alter
50
Berufserfahrung
23 Jahre und 5 Monate (seit 07/2001)
Projektleitung
15 Jahre

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