Marketing & Brand Strategy Consultant

7/2023 – 11/2023

B2B PROJECT & STAKEHOLDER COORDINATION
- Acquisition of new customer with a high-end packaging (consultancy on design, process management, manufacturing, shipment)
- Consultancy on WINDENERGY fair booth design & coordination on-site

Business to Business, Veranstaltungsmanagement, Marketing, Projektleitung / Teamleitung

10/2022 – 9/2023

END-TO-END CAMPAIGN MANAGEMENT
- Stakeholder coordination within and execution of national campaigns (e.g. creative and media consultancy, cross-departmental interests, hardware business partners and multifaceted agency cooperation)
- Development and execution of seasonal promotions, trade deals and product launch projects with ATL and BTL assets, like TV and Radio Spots, POS, Online Videos and Displays, Social Media Assets, eMailings and SMS
- Coordination of emailing retention campaign for existing customers (CBM)
Consulting on market studies / qualitative research to establish learnings
- Strengthening of inter-departmental communication within Marketing Department

MUSIC PARTNERSHIP PROJECT MANAGEMENT
- Sponsorship management in culture / music industry with partner coordination, contracting and (social) content management,
- Ideation and consultation on creative content ideas, focus on social media platforms and strengthening of holistic PEMO approach
- Preparation and presentation of project ideas and results to C-level

Corporate Design, Markenbildung, Marketing, Projektleitung / Teamleitung, Projektmanagement, Sponsoring

2/2020 – 5/2021

360° MARKETING MANAGEMENT
- Turning consumer & shopper insights into holistic on- and offline brand concepts for Red Bull Energy Drink, Organics by Red Bull and other Red Bull brands (Red Bull Media House, Red Bull Music, Alpha Tauri, etc.)
- Develop and execute attractive sales, marketing and product launch initiatives (seasonal products, fashion and social channel launches, internal process launches, POS campaigns)
- Understand market situations and digital consumer needs to set up innovative and Zeitgeist fitting digital and retail activations in alignment with multi-channel advertising plan
- Ensure a holistic evaluation of campaigns and sustainable partnership cooperation

PEOPLE & STAKEHOLDER MANAGEMENT
- Management of creative agency, cross-departmental project groups and Consumer Activation team (3 direct employees) to set-up and deliver within annual marketing and sales business plan (consultancy, target setting & coaching)

Corporate Design, Markenbildung, Marketing, Medien (allg.), Projektleitung / Teamleitung