Project Marketing Manager

3/2022 – 3/2023

Product Marketing:
Project Lead for the optimization of the localization workstream
Central contact for product seals, internal and external (e.g. Stiftung Warentest)
Responsibility for the product group Hearables/Wearables (synergy effect FitBit)
Cross-functional collaboration on EMEA and global level (best practice)
Control of the promotion integrations on Google's own webshop (GStore) and quality check/UX check of the GStore via Buganizer
Localization of relevant content (e.g. local assets, core copy toolkit)
Integration of Accolades with close cooperation of the PR department
Product research conducted via Qualitative Testing

Retail Marketing:
Project Lead for the optimization of the POS appearance (Drive Consideration)
Responsibility for the strategic direction of the Retail Training department and development of processes and structures
Successfully organized/led strategy workshops (Way Forward)
Market analysis (local and global)
Agency management and coordination
Develop problem solving approaches to challenges of retail partners
Design of media and retail concepts for the mobile/smart home product family and conception of launch events (Google-Led u. Partner-Led)
Preparation of content for different target groups

Communication Marketing:
Responsibility for brand consistency across various assets, such as for OOH, Youtube, Hypes, HPTO and SWAG (Drive Awareness)
Cross-functional collaboration with Legal
Support for various product launches (Google Pixel 6a, Pixel 7, Pixel Watch, Pixel Buds)
Agency management, as well as close collaboration with internal and external stakeholders
Influencer marketing (e.g. Tik Tok campaign)
Support for ATL and BTL communication (Fall/Summer campaign)
Creative idea development for brand positioning with partners (Beyond Ads)
Analysis of KPI metrics (derive action implications).
Coordination/control of various stakeholder

Home design, simultaneous localization and mapping (SLAM), Marktkommunikation, Markenbildung, Marketing, Marketing-Organisationsanalyse, Social Media Marketing

2/2017 – 2/2022

Engaged to create consumer experience at POS in international retail duty free shops
Calculating advertising space investments and negotiating them with national and international suppliers (Euro 25m p.a.)
Aim to follow company strategy of travel retail excitement
Responsibility for the annual marketing budget and planning in own area of responsibility
Owning projects and implementing retail concepts within the shops
Taking on new shop projects with the aim of increasing investment
Operational control of the area of responsibility, taking into account the internal marketing strategies and the brand objectives of the suppliers
Managing brand consultants for the joint and venture in Tel Aviv
Continuous market and competition analysis to identify trends and sales potentials incl. corresponding derivations of recommendations for action
Coordination of advertising space designs and coordination of subsequent processes
Establishment of standards for the advertising space sector and further development of branding possibilities
Close interdepartmental cooperation with internal stakeholders from purchasing, category management, sales and architecture
Cooperation with advertising and creative agencies for the implementation of branding strategies
Identified branding opportunities across markets

Einzelhandel, Marketing-Organisationsanalyse, Marketing

3/2015 – 2/2017

Development of regional branding and sales activities
Advisory of clients on growth
Cross-Category sales
Responsibility of customer service and loyalty
Overachieved revenue targets

After sales management, Postsales, Vorverkauf