Interim CPO & Product Management Consultant

4/2019 – 11/2019

- Responsible for all international Product teams of 20 POs and UX for webshop, retail stores, and ERP
Defined new Product strategy, responsible for feature roadmap, reorganized teams, and optimized Product processes
- Improved experience of glasses try-on through innovative virtual solutions
- Optimized UX and user flow as well as search & sorting by integrating external tools.

Medizinische Versorgung, Agile Methodologie, Business-To-Consumer, E-Commerce, Organisationsentwicklung, Produktmanagement, Scrum

10/2017 – 1/2018

- Developed digital content and distribution strategy with focus on non-regulated school book content offering
- Evaluated Business plans to optimize investments into and strategy of internal startups
- Coached Chief Digital Officer and Product Owners

Agile Methodologie, Bildung (allg.), Business Analysis, Digitale Transformation, eBusiness-Strategie, Scrum

5/2015 – 2/2016

- Built and launched new B2B webshop with € 3 million revenue in year 1 and € 300 million revenue in year 4
- Selected webshop platform and managed developers. Coached executive board on agile work methods
- Determined Product vision, customer needs, feature set and assortment for MVP and later. Implemented market-based pricing approach for new and existing B2B customers. Coordinated Marketing and CS setup

Business to Business, Digitale Transformation, Produktmanagement, Projektmanagement, Projektmanagement (IT), Web Entwicklung

7/2014 – 3/2015

- Relaunched marketplace for “new-in-season” products and “buy-now” format
- Implemented complete redesign and new category structure and doubled conversion rate

Business-To-Consumer, E-Commerce, Produktmanagement

1/2014 – 6/2014

- Development of new KPIs and KPI tracking for Customer Service team
- Setup operational planning for better shift steering
- Identified and implement new automated CS processes

Prozessoptimierung, Kundenanalyse

12/2012 – 8/2013

- General manager of mirapodo.de business unit within myToys Group. Responsible for the P&L of mirapodo.de. Led and managed 50 employees
- Successfully managed mirapodo.de merger with myToys.de across all functions. Developed and successfully implemented new strategy and business plan of mirapodo.de within the myToys Group
- Implemented new processes for shared services, such as CS, Controlling, and Fulfillment
- Managed all Marketing activities with direct relevance for the mirapodo.de brand
- Responsibility for purchasing and merchandise management. Developed strategic assortment and brand planning
- Continuously optimized mirapodo.de webshop

Business-To-Consumer, Business Analysis, E-Commerce, Management (allg.), Marketing, Merchandising, Fusionen und Übernahmen, Digital Marketing, Produktmanagement, Reporting, Supply-Chain-Management (SCM)

9/2009 – 11/2012

- Built and led teams of 25 people of different functions. Responsible for Customer Experience, BI, and Operations
- Developed Customer experience strategy, built CS team and processes with very high customer satisfaction level
- Built and managed Customer Intelligence team. Developed Marketing & customer profit margin scorecards
- Successfully built and further developed own CRM system using SCRUM to best support all CS and CRM processes
- Successfully managed fulfilment service provider for warehousing, distribution, returns management, and payment

Business-To-Consumer, Business Analysis, Business Intelligence (BI), CRM (Customer Relationship Management), E-Commerce, Logistik (Allg.), Produktmanagement

1/2007 – 7/2009

- Led teams of Product Managers and Business Analysts
- Responsible for the product and customer experience on eBay.de. Launched new platform with new search technologies
- Implemented merchandising strategy and optimized placements for improved cross-selling
- Responsible for eBay feature fee revenues of 170 million Euro. Implemented new pricing strategies and models
- Successfully launched eBay Advertising & Publisher Network to promote e-commerce shops on eBay.de with 7 million EUR revenues in year 1

Business-To-Consumer, E-Commerce, Merchandising, Produktmanagement, Werbung

1/2006 – 12/2006

- Responsible for Category Management teams, 130 million Euro Revenue and 1,6 billion Euro Trading volume
- Analyzed competitive landscape, buyer behavior, and pricing in these categories
- Developed and implemented category-specific growth strategies
- Optimized the category structure and coordinated Marketing activities
- Analyzed and improved the eBay fee structure and Pricing for marketplace overall

Business-To-Consumer, E-Commerce, Marketing- / Vertriebsanalyse, Marketing

2/2000 – 12/2005

- Led multiple internal consultant and external client teams. Responsible for project budgets
- Responsible for strategic and operational consulting projects in the digital space as well as in the health care sector in Germany, France, UK, and US
- Developed market entry strategies and strategic reorientations for various media and telecommunication companies. Analyzed strategic and economic investment options
- Developed and executed operational improvement & effectiveness programs for health care insurances as well as media corporations, leading to successful turnarounds (cost reduction of 5% of overall budget in year 1)

Einkaufsstrategie, Medizinische Versorgung, Digitalisierung, Change Management, Sanierungsstrategien, Unternehmensberatung, Strategisches Management, Geschäftsfeldstrategie, Markteintrittsstrategien