Brand Strategy Consultant
- Verfügbarkeit einsehen
- 2 Referenzen
- auf Anfrage
- 81373 München
- DACH-Region
- de | en
- 17.03.2024
Kurzvorstellung
I help companies give their brands distinctive profiles and win people over.
Auszug Referenzen (2)
"A. B. arbeitet mit so einer großen Energie und einem unglaublich genauen Fokus, er beschönigt nicht, er analysiert schonungslos & professionell"
6/2015 – 5/2023
Tätigkeitsbeschreibung
CAREER PATH
Director Strategy & Brand Management: November 2021 - May 2023
Team Lead Strategy & Brand Management: June 2018 - October 2021
Senior Consultant Strategy & Brand Management: June 2015 - May 2018
TASKS
Brand Development:
// conducting brand, competitive and target audience analyses and deriving
strategic recommendations
// developing brand positionings and corresponding brand identities
// ongoing project support to create design and communications in line with
the developed brand positioning
// building brand architectures
// clients: BMW, FIEGE, Silver Atena, iONiX, TÜV SÜD Akademie
Brand Management:
// developing brand governance tools for brand and product portfolios
// analysing and assessing the brand fit of communication activities
// building formats (brand guidelines, interactive brand apps and workshop
concepts) to transfer brand knowledge to employees
// clients: BMW, MINI, FIEGE
Consideration of strategic topics in various thematic areas:
// analysing social, economic and technological developments and
assessing the impact on companies/brands
// clients: BMW, BMW Motorrad, BMW Group, MINI, FIEGE,
TÜV SÜD Akademie, ŠKODA
Conceptual Work:
// conceptual design of brand touchpoints, including websites, apps,
infographics, films, showrooms and corporate presentations
// clients: BMW Motorrad, BMW Group, FIEGE, MCG
Project Management:
// project lead for clients and project partners
// cost calculation and tender preparation
// coordination of employees from interdisciplinary teams
Agency Development:
// setting up and leading the strategy team (candidate selection, training,
supervision, conflict management, performance reviews and interviews)
// developing concepts for addressing potential customers
Markenbildung
"Sehr zuverlässiger und kompetenter Kollege und Mitarbeiter."
8/2011 – 4/2015
Tätigkeitsbeschreibung
TASKS
// competitive analyses in the field of golf sponsorships
// developing sponsorship strategies
// building activation concepts for international sponsorship activities
// creating guidelines for planning, implementation and communication of
sponsorship activities
// event planning and implementation of a client’s golf tournament series
// project management and controlling
// management of service providers
// client: Mercedes-Benz
Markenbildung, Sponsoring
Qualifikationen
Projekt‐ & Berufserfahrung
8/2023 – offen
Tätigkeitsbeschreibung
Brand Development
Consulting & Project Management
Insight Generation & Presentation
Agency Support
Further information can be found on my website, indicated under the contact details.
Markenbildung
6/2015 – 5/2023
Tätigkeitsbeschreibung
CAREER PATH
Director Strategy & Brand Management: November 2021 - May 2023
Team Lead Strategy & Brand Management: June 2018 - October 2021
Senior Consultant Strategy & Brand Management: June 2015 - May 2018
TASKS
Brand Development:
// conducting brand, competitive and target audience analyses and deriving
strategic recommendations
// developing brand positionings and corresponding brand identities
// ongoing project support to create design and communications in line with
the developed brand positioning
// building brand architectures
// clients: BMW, FIEGE, Silver Atena, iONiX, TÜV SÜD Akademie
Brand Management:
// developing brand governance tools for brand and product portfolios
// analysing and assessing the brand fit of communication activities
// building formats (brand guidelines, interactive brand apps and workshop
concepts) to transfer brand knowledge to employees
// clients: BMW, MINI, FIEGE
Consideration of strategic topics in various thematic areas:
// analysing social, economic and technological developments and
assessing the impact on companies/brands
// clients: BMW, BMW Motorrad, BMW Group, MINI, FIEGE,
TÜV SÜD Akademie, ŠKODA
Conceptual Work:
// conceptual design of brand touchpoints, including websites, apps,
infographics, films, showrooms and corporate presentations
// clients: BMW Motorrad, BMW Group, FIEGE, MCG
Project Management:
// project lead for clients and project partners
// cost calculation and tender preparation
// coordination of employees from interdisciplinary teams
Agency Development:
// setting up and leading the strategy team (candidate selection, training,
supervision, conflict management, performance reviews and interviews)
// developing concepts for addressing potential customers
Markenbildung
8/2011 – 4/2015
Tätigkeitsbeschreibung
TASKS
// competitive analyses in the field of golf sponsorships
// developing sponsorship strategies
// building activation concepts for international sponsorship activities
// creating guidelines for planning, implementation and communication of
sponsorship activities
// event planning and implementation of a client’s golf tournament series
// project management and controlling
// management of service providers
// client: Mercedes-Benz
Markenbildung, Sponsoring
Ausbildung
FOM Hochschule für Oekonomie & Management
München
Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen
Nürtingen
Über mich
Brands I've worked with:
Alphabet // BMW // BMW Group // BMW Group Academy // BMW Motorrad // Doosan // FIEGE // iONiX // Kerbl // Mercedes-AMG // Mercedes-Benz // MINI // Munich Consulting Group // Red Bull // Rolls-Royce // SAIC // Silver Atena // ŠKODA // Triflex // TÜV SÜD Akademie
MY SERVICES AREAS:
Brand Development:
My work centers on structured brand development, including new brands and repositioning existing ones. I offer services across the entire brand development spectrum:
Brand Analysis // Brand Positioning // Brand Architecture // Brand Manifestation // Internal Brand Guidance // Brand Touchpoint Development // Employer Branding //
Consulting & Project Management:
To do my job well, I must acquire extensive knowledge about the brand. So it makes sense to stay on board when moving from strategy to implementation. Therefore, I accompany my clients throughout the development and implementation phases as consultant and project manager.
Insight Generation & Presentation:
Our world is rapidly changing. So are the demands on brands. Together with my clients, I look at all kinds of brand-specific topics, derive conclusions, and define actions to meet future challenges.
Equally important is the ability to inspire clients, colleagues, and bosses with specific topics. That is why I help my clients effectively showcase their research in a compelling and visually appealing way.
Agency Support:
Agencies need to become more flexible to meet client demands. With this in mind, it is vital to be able to call on specialists in specific areas when required. With my experience in agency environments, I can offer quick and straightforward support in many areas: Pitches // Supporting Client Projects // Agency Positioning and Development
FYI: I'm a Brand Strategy Consultant, but SEO also likes to call me Brand Strategist, Creative Strategist, Brand Manager, Branding Expert, Markenstratege, Markenberater, or Kommunikationsberater.
Weitere Kenntnisse
Marken, Markenführung, Markenentwicklung, Markenanalyse, Zielgruppenanalyse, Wettbewerbsanalyse, Markenpositionierung, Markenarchitektur, Markenauftritt, Markenvermittlung, Marken-Touchpoints, Markenkommunikation, Markenberatung, Markenstrategieberatung, Projektmanagement
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
- Schweiz
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