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Brand Strategy Consultant

offline
  • auf Anfrage
  • 81373 München
  • DACH-Region
  • de  |  en
  • 17.03.2024

Kurzvorstellung

Trusting people starts with understanding what they stand for. The same goes for brands.
I help companies give their brands distinctive profiles and win people over.

Auszug Referenzen (2)

"A. B. arbeitet mit so einer großen Energie und einem unglaublich genauen Fokus, er beschönigt nicht, er analysiert schonungslos & professionell"
Director Strategy & Brand Management (Festanstellung)
Metin Seyrek
Tätigkeitszeitraum

6/2015 – 5/2023

Tätigkeitsbeschreibung

CAREER PATH
Director Strategy & Brand Management: November 2021 - May 2023
Team Lead Strategy & Brand Management: June 2018 - October 2021
Senior Consultant Strategy & Brand Management: June 2015 - May 2018

TASKS
Brand Development:
// conducting brand, competitive and target audience analyses and deriving
strategic recommendations
// developing brand positionings and corresponding brand identities
// ongoing project support to create design and communications in line with
the developed brand positioning
// building brand architectures
// clients: BMW, FIEGE, Silver Atena, iONiX, TÜV SÜD Akademie

Brand Management:
// developing brand governance tools for brand and product portfolios
// analysing and assessing the brand fit of communication activities
// building formats (brand guidelines, interactive brand apps and workshop
concepts) to transfer brand knowledge to employees
// clients: BMW, MINI, FIEGE

Consideration of strategic topics in various thematic areas:
// analysing social, economic and technological developments and
assessing the impact on companies/brands
// clients: BMW, BMW Motorrad, BMW Group, MINI, FIEGE,
TÜV SÜD Akademie, ŠKODA

Conceptual Work:
// conceptual design of brand touchpoints, including websites, apps,
infographics, films, showrooms and corporate presentations
// clients: BMW Motorrad, BMW Group, FIEGE, MCG

Project Management:
// project lead for clients and project partners
// cost calculation and tender preparation
// coordination of employees from interdisciplinary teams

Agency Development:
// setting up and leading the strategy team (candidate selection, training,
supervision, conflict management, performance reviews and interviews)
// developing concepts for addressing potential customers

Eingesetzte Qualifikationen

Markenbildung

"Sehr zuverlässiger und kompetenter Kollege und Mitarbeiter."
Consultant Brand Communications (Festanstellung)
Kundenname anonymisiert
Tätigkeitszeitraum

8/2011 – 4/2015

Tätigkeitsbeschreibung

TASKS
// competitive analyses in the field of golf sponsorships
// developing sponsorship strategies
// building activation concepts for international sponsorship activities
// creating guidelines for planning, implementation and communication of
sponsorship activities
// event planning and implementation of a client’s golf tournament series
// project management and controlling
// management of service providers
// client: Mercedes-Benz

Eingesetzte Qualifikationen

Markenbildung, Sponsoring

Qualifikationen

  • Brand Strategy
  • Branding
  • Creative Strategy
  • Employer Branding
  • Markenberatung
  • Markenbildung13 J.
  • Markenstrategie
  • Projektmanagement - Kommunikation
  • Sponsoring3 J.
  • Strategische Kommunikation

Projekt‐ & Berufserfahrung

Brand Strategy Consultant
Freelancer, München
8/2023 – offen (1 Jahr, 4 Monate)
divers
Tätigkeitszeitraum

8/2023 – offen

Tätigkeitsbeschreibung

Brand Development
Consulting & Project Management
Insight Generation & Presentation
Agency Support

Further information can be found on my website, indicated under the contact details.

Eingesetzte Qualifikationen

Markenbildung

Director Strategy & Brand Management (Festanstellung)
BECC Agency GmbH, München
6/2015 – 5/2023 (8 Jahre)
Agentur / Beratung
Tätigkeitszeitraum

6/2015 – 5/2023

Tätigkeitsbeschreibung

CAREER PATH
Director Strategy & Brand Management: November 2021 - May 2023
Team Lead Strategy & Brand Management: June 2018 - October 2021
Senior Consultant Strategy & Brand Management: June 2015 - May 2018

TASKS
Brand Development:
// conducting brand, competitive and target audience analyses and deriving
strategic recommendations
// developing brand positionings and corresponding brand identities
// ongoing project support to create design and communications in line with
the developed brand positioning
// building brand architectures
// clients: BMW, FIEGE, Silver Atena, iONiX, TÜV SÜD Akademie

Brand Management:
// developing brand governance tools for brand and product portfolios
// analysing and assessing the brand fit of communication activities
// building formats (brand guidelines, interactive brand apps and workshop
concepts) to transfer brand knowledge to employees
// clients: BMW, MINI, FIEGE

Consideration of strategic topics in various thematic areas:
// analysing social, economic and technological developments and
assessing the impact on companies/brands
// clients: BMW, BMW Motorrad, BMW Group, MINI, FIEGE,
TÜV SÜD Akademie, ŠKODA

Conceptual Work:
// conceptual design of brand touchpoints, including websites, apps,
infographics, films, showrooms and corporate presentations
// clients: BMW Motorrad, BMW Group, FIEGE, MCG

Project Management:
// project lead for clients and project partners
// cost calculation and tender preparation
// coordination of employees from interdisciplinary teams

Agency Development:
// setting up and leading the strategy team (candidate selection, training,
supervision, conflict management, performance reviews and interviews)
// developing concepts for addressing potential customers

Eingesetzte Qualifikationen

Markenbildung

Consultant Brand Communications (Festanstellung)
LEDAVI GmbH, München
8/2011 – 4/2015 (3 Jahre, 9 Monate)
Agentur / Beratung
Tätigkeitszeitraum

8/2011 – 4/2015

Tätigkeitsbeschreibung

TASKS
// competitive analyses in the field of golf sponsorships
// developing sponsorship strategies
// building activation concepts for international sponsorship activities
// creating guidelines for planning, implementation and communication of
sponsorship activities
// event planning and implementation of a client’s golf tournament series
// project management and controlling
// management of service providers
// client: Mercedes-Benz

Eingesetzte Qualifikationen

Markenbildung, Sponsoring

Ausbildung

Master of Business Administration
MBA
FOM Hochschule für Oekonomie & Management
2013
München
Dipl.-Ing. (FH), Landschaftsarchitektur
Diplom
Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen
2010
Nürtingen

Über mich

My role as a freelancer can be as varied as my clients' projects. Consultant, strategist, concept developer or project manager – with over ten years of experience in the brand business, I have the expertise to support projects across the board as well as solve specific problems.

Brands I've worked with:
Alphabet // BMW // BMW Group // BMW Group Academy // BMW Motorrad // Doosan // FIEGE // iONiX // Kerbl // Mercedes-AMG // Mercedes-Benz // MINI // Munich Consulting Group // Red Bull // Rolls-Royce // SAIC // Silver Atena // ŠKODA // Triflex // TÜV SÜD Akademie


MY SERVICES AREAS:

Brand Development:
My work centers on structured brand development, including new brands and repositioning existing ones. I offer services across the entire brand development spectrum:
Brand Analysis // Brand Positioning // Brand Architecture // Brand Manifestation // Internal Brand Guidance // Brand Touchpoint Development // Employer Branding //

Consulting & Project Management:
To do my job well, I must acquire extensive knowledge about the brand. So it makes sense to stay on board when moving from strategy to implementation. Therefore, I accompany my clients throughout the development and implementation phases as consultant and project manager.

Insight Generation & Presentation:
Our world is rapidly changing. So are the demands on brands. Together with my clients, I look at all kinds of brand-specific topics, derive conclusions, and define actions to meet future challenges.
Equally important is the ability to inspire clients, colleagues, and bosses with specific topics. That is why I help my clients effectively showcase their research in a compelling and visually appealing way.

Agency Support:
Agencies need to become more flexible to meet client demands. With this in mind, it is vital to be able to call on specialists in specific areas when required. With my experience in agency environments, I can offer quick and straightforward support in many areas: Pitches // Supporting Client Projects // Agency Positioning and Development

FYI: I'm a Brand Strategy Consultant, but SEO also likes to call me Brand Strategist, Creative Strategist, Brand Manager, Branding Expert, Markenstratege, Markenberater, or Kommunikationsberater.

Weitere Kenntnisse

Deutsche Suchbegriffe:
Marken, Markenführung, Markenentwicklung, Markenanalyse, Zielgruppenanalyse, Wettbewerbsanalyse, Markenpositionierung, Markenarchitektur, Markenauftritt, Markenvermittlung, Marken-Touchpoints, Markenkommunikation, Markenberatung, Markenstrategieberatung, Projektmanagement

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
DACH-Region
Arbeitserlaubnis
  • Europäische Union
  • Schweiz
Home-Office
bevorzugt
Profilaufrufe
340
Alter
41
Berufserfahrung
16 Jahre und 5 Monate (seit 06/2008)
Projektleitung
8 Jahre

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