Brand Marketing Manager

4/2021 – 6/2023

Project management: led cross-functional workgroup and planned, coordinated and executed all legs of marketing campaigns incl. six figure media budget, led external agency for organization of brand experiences
Stakeholder management: led up to six agency partners (PR, Influencer, Creative, Media) as part of different projects & functioned as main POC for marketing in numerous cross-functional workstreams
Brand campaigns: supported set-up, ideation and execution of two 360° brand campaigns in Germany
Promotional campaigns: planned promotional campaigns incl. business case calculation with subsequent execution
City & product launches: Supported execution of new launches in Germany through owned and paid channels
Partnerships: Functioned as main marketing POC for Business Dev partnerships and initiated & led marketing partnerships (Associations, partnering brands)
Brand campaign: Supported implementation of 360 brand campaign across all channels, copywriting for Out of Home placements
Project Management: Led cross-functional projects and events from Marketing side spanning from branding-focused topics to new product launches
Stakeholder Management: Coordinated with external agencies and suppliers on the regular, for example regarding consumer-facing PR
Product feature launches: Activated marketing channels to educate users on new products and/ or product features

Markendesign, Projektdurchführung, Projektleitung / Teamleitung, Kooperationen, Email Marketing, Markenbildung, Marketing

12/2019 – 4/2021

Marketing strategy & planning: Creation of local marketing strategy and annual calendar based on business targets
Online Marketing: Optimization of paid marketing efforts and customer journey throughout project management, influencer marketing
Performance/ Business: Continuous performance monitoring to enable necessary steering
Budget: Ownership of regional marketing budget
Branding: Ensuring global brand adheres to local specificities and target group requirements
PR: Implementation of local PR strategy
Influencer Marketing: Talent selection, campaign briefing and handling with the goal of optimising performance
Project Management: Scouting for relevant partners to reach strategic goals and brand guidelines, creation of project concept, implementation and subsequent analysis
Onsite campaigns: Close collaboration with Campaign manager to ensure best local customer experience and drive growth
Analytics: Analysis of project + campaign performance and subsequent presentation of results and action points

Veranstaltungsmanagement, Markenbildung, Marketing, Partner Relationship Management, Projektmanagement, Social Media Marketing, Strategisches Marketing

2/2019 – 12/2019

- Online Marketing: CRM Strategie & Implementierung im Rahmen von E-mail und Push Notification Marketing für CHDE und CHFR
- Projektmanagement: Prozessoptimierung im Bereich Reportings, Templates, Stakeholder Management
- Kreatives: Erstellen von Texten & Push Notifications im Rahmen von globalen & lokalen Kampagnen
- Wettbewerbsbeobachtung: Kontinuierliches Monitoring von Mitwettbewerbern
- Analytics: Wöchentliche Auswertung der Kampagnen, Quartals- und Halbjahresergebnispräsentation, A/B Tests & Auswertung

Analyse der Markt- / Wettbewerbsposition, Direkt Marketing, Email Marketing