Tech Project Lead | International | 8+ years exp.

8/2021 – 12/2023

● Led the development, integration, and launch of a global eCommerce and APP program across 15 workstreams and 8 countries, including KSA, UAE, Qatar, Egypt, and Morocco, with 100+ staff using Salesforce, OMNIHUB, and SAP.
● Developed, monitored, and documented comprehensive project plans on project scope, timelines, and resources and maintained thorough project documentation, including requirements, specifications, and progress reports.
● Aligned outcomes with business objectives and ensured on-time on-budget delivery by creating 3 sub-projects spanning digital, sales solutions, and business each with a Stream Lead to streamline communication and eliminate disruptions.
● Managed the integration of IT solutions, including workforce management solutions, for 50+ French stores while developing SIT, E2E, UAT, Regression, Dry Run testing, and cutover strategies to ensure seamless implementation and functionality.
● Owned the ­implementation of the Adidas Loyalty Program in Israel, South Africa, Egypt, and Saudi Arabia by developing business rules strategies for points per purchase, rewards, level thresholds, voucher mechanics, and backend operations.
● Carved out Ukraine and Kazakhstan Markets into the MENA Organization by identifying and migrating key systems to existing solutions in the MENA market, managing decommissioning processes, and leading handovers to MENA IT teams.
● Transitioned 7 Reebok/Adidas Multibrand stores in the UK to fully Adidas branded stores during Adidas’s sales of Reebok by establishing terms of employment contracting, IT solutions, ISP termination, inventory migration, and PO handling.
● Recognized with a Tech Superstar Award in 2021 for delivering the Reebok Multibrand Stores to Adidas migration.

Projektleitung / Teamleitung (IT)

1/2020 – 7/2021

● Led the implementation of a global SaaS Content Management System for 500+ retail stores with a 50+ person team.
● Researched and evaluated CMS vendors and aligned the customization of the selected Samsung MagicINFO CMS to meet specific marketing requirements by ensuring seamless integration with existing systems and workflows.
● Owned the RFP process for the CMS to select features, ensure scalability, and maximize cost-effectiveness.
● Implemented monitoring tools to track CMS performance and user engagement and regularly assessed and optimized user creation, content uploading, installation, integration, and update processes for efficiency and effectiveness.
● Drove CMS adoption by developing and implementing a training program for global marketing, IT, and retail teams.
● Increased store sales by 10% by analyzing marketing content requirements, developing the business case for LED Walls in 500+ global stores, and leading an in-store PoC to track the sale uplift of static and dynamic content in shop windows.
● Served as the Digital Signage Lead for the opening of NYC’s flagship store by developing and implementing the eCommerce Terminal, Magic Mirror, Motorsport Experience Zone, Instore TV, and Digital Archive to optimize the client experience.
● Launched an electronic shelf label solution for European outlets based on E-Ink technology that automated price updates.
● Managed relationships with Samsung, Unilumin, and other external vendors to ensure effective communication and compliance with all project timelines.

Content Management, Projektleitung / Teamleitung (IT), Projektmanagement (IT)

7/2018 – 12/2019

● Managed and supported the conceptualization and phased implementation of a global network infrastructure concept (RISE) based on CISCO Meraki for all 110 European stores in collaboration with 4 IT teams of 20 staff.
● Collaborated with key stakeholders including store managers and IT teams to gather input on existing infrastructure, define new requirements, and conduct a suitability assessment of Meraki via a PoC to meet infrastructure requirements.
● Established SLAs, a support model, and monitoring and support processes for ongoing performance assessment and proactive issue resolution via an external support company.
● Managed external vendor relationships to ensure effective communication and compliance with all project timelines.

Projektmanagement (IT)