Creative & Art Director: Branding meets Marketing
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- auf Anfrage
- 80336 München
- National
- de | en | fr
- 22.01.2024
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
4/2021 – 11/2022
Tätigkeitsbeschreibung
TEAM LEAD
– Creative & disciplinary leadership of up to 9 directs
– Management of OKR processes within team
– Recruiting and hiring new staff
– Optimisation of team work & creation processes
ART DIRECTION
– Creative lead & sparring partner for marketing campaign conception across all D2C channels
– Responsible for corporate design and guideline on- and offline
– Supervision of content production in photography, video production & motion design
– Handling and commissioning of external freelancers
Content Marketing, Corporate Design, Corporate Identity, Einzelhandel, Markendesign, Digital Marketing, Stakeholder-Analyse, User Experience (UX)
1/2020 – 4/2021
Tätigkeitsbeschreibung
Strategic Design
Design Lead
Brand Experience
Creative direction, Markendesign
9/2013 – 1/2020
Tätigkeitsbeschreibung
Creative Conception
Corporate Design
Spatial Design / Eventbranding
Branding On- and offline
Art direction, Corporate Design, Design (allg.)
Ausbildung
Hochschule für Gestaltung Schwäbisch Gmünd
Schwäbisch Gmünd
Über mich
10 years in brand & graphic design
6 years brand spaces & spatial design
3 years art director & design lead
2 years team lead creation
8 years in creative agencies
2 years in 100mio€ invested D2C start-up
Weitere Kenntnisse
Corporate design comprises the visual and linguistic staging of the brand and serves to make the identity and values of a company visible.
Creative advertising is defined as a strategy to effectively and creatively advertise a brand or product in a way that people remember them.
Spatial design is a conceptual discipline that prioritises both style and function to plan rooms that flow with their user in mind to make the brand tangible.
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Französisch (Grundkenntnisse)
- Europäische Union
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