PR & Brand Consultant
- Verfügbarkeit einsehen
- 0 Referenzen
- 60‐80€/Stunde
- Hamburg
- Nähe des Wohnortes
- de | en | es
- 10.03.2025
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
12/2024 – 1/2025
Tätigkeitsbeschreibung
- Creative and strategic development of a communication campaign as well as communication concept for positioning the brand in the technology segment
- Leading a workshop as a specialist for PR & communication at client's HQ
Kommunikationsberatung, PR-Manager, Unternehmenskommunikation
3/2024 – offen
Tätigkeitsbeschreibung
- Development of cross-media communication concepts for clients
- Media pitching for securing feature coverage across applicable business and consumer verticals
- Leveraging business storytelling to effectively communicate strategies to diverse audiences
Kommunikationsberatung, Öffentlichkeitsarbeit, Pressearbeit
12/2023 – 10/2024
Tätigkeitsbeschreibung
- External communications and media outreach on the occasion of new product launches, collaborations and collections including creating and distributing press releases, maintaining media lists and reporting
- Support for annual PR strategy planning and implementation for the Germany market
- Planning and organizing press events, pop ups and press trips with journalists and influencers
Kommunikationsberatung, Markenbildung, Öffentlichkeitsarbeit, Pressearbeit, Strategisches Marketing
2/2023 – 6/2023
Tätigkeitsbeschreibung
- External and internal corporate communications
- Managing and implementing cross-media collaborations and campaigns with a focus on corporate/sustainability
-Crisis Management
Strategische Kommunikation, Krisenkommunikation, Nachhaltigkeit, Pressearbeit
9/2020 – 1/2023
Tätigkeitsbeschreibung
- Conception and implementation of cross-media communication campaigns
- Preparation and presentation of pitch presentations to acquire new customers
- Text production for press releases, articles, advertorials, PR concepts, Q&As, social media content, etc
Projektmanagement, Pressearbeit, Öffentlichkeitsarbeit, Social Media Marketing
6/2017 – 6/2020
Tätigkeitsbeschreibung
- Management and integration of digital strategy projects
- Supervision of text production and moderation of conferences
- Analysis and KPI monitoring with Google Analytics for performance optimization
- Writing and editing journalistic content (articles, interviews, newsletters, competitions, advertorials, etc.)
Content Management, Journalismus, Soziale Medien, Pressearbeit, Strategisches Marketing
11/2016 – 5/2017
Tätigkeitsbeschreibung
- Contact person for press inquiries, development of media partnerships with consumer and trade media
- Conceptual and content planning of PR campaigns for well-known clients in the lifestyle sector
Multimedia-Beratung / -Anwendung, Pressearbeit, Öffentlichkeitsarbeit, Texter
9/2015 – 8/2016
Tätigkeitsbeschreibung
- Development of the Hamburg office and the D/A/CH region in close cooperation with Managing Director
- Preparation and management of external workshops and editorial trainings for clients in the DACH region
- Strategic conception and implementation of communication and marketing campaigns with publishers
- Account management including monitoring, performance analysis and KPI tracking as well as A/B testing
Content Management, Business Development, Account Management
Ausbildung
Akademie für Mode und Design
European College of Business and Management
London
Über mich
Specializing in brand narratives, storytelling and complex content ecosystems, my experience across diverse industries and products, from food to fashion to industrial software, has refined my skills in understanding where and how to effectively reach target groups.
My key areas of interest being digital transformation, sustainability and technology, I constantly have my eyes on innovation, emerging trends and the exploration of new spaces – whether that be a market segment, room for thought or the Metaverse.
Weitere Kenntnisse
• PR & Public Relations
• Strategy development and conception of cross-media communication measures
• Creative storytelling and content creation
• Social media marketing and community management
• Influencer relations
• Corporate and crisis communication
• 360° consulting
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Spanisch (Grundkenntnisse)
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