Marketingprojektleiter & Product Owner
- Verfügbarkeit einsehen
- 1 Referenz
- 75‐100€/Stunde
- 80469 München
- Weltweit
- de | en
- 03.11.2024
Kurzvorstellung
Auszug Referenzen (1)
"T. is a rockstar marketeer with an entrepreneurial twist, delivering exceptional results. He's the real marketing deal and an asset for any team!"
1/2016 – 12/2020
TätigkeitsbeschreibungCMO and Co-Founder of Munich based Lifestyle-Label -Hyperlink entfernt-, a mono product brand aiming to make the world of fashion slower and more sustainable
Eingesetzte QualifikationenPersonalmarketing, Content Marketing, Direkt Marketing, Marketing, Digital Marketing, Operatives Marketing, Social Media Marketing
Qualifikationen
Projekt‐ & Berufserfahrung
8/2022 – 8/2023
TätigkeitsbeschreibungTracking concept & integration / Google Data Studio & Hubspot implementation / Conception and implementation of marketing automation flows via Hubspot / Management of UX and user flow optimization / Conception and development of educational content to optimize sales conversion and to reduce customer support requests
Eingesetzte QualifikationenConfluence, Jira, Digital Marketing, Product Owner, Scrum
4/2021 – 4/2025
TätigkeitsbeschreibungStrategic consulting for the digitalization of the existing marketing mix / Competitor analysis & potential assessment / Definition of relevant KPI’s for measuring success / Channel mix recommendation and budget allocation / Recruiting / Development of internal team profiles / Establishment and expansion of the existing team and ecosystem partners / Content marketing strategy / Strategic campaign concept / Co-creation concept for the development of a reseller program / Conceptual design and implementation of an influencer marketing program / Implementation consulting & project lead
Eingesetzte QualifikationenDirekt Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Marketing-Schulung, Digital Marketing, Personalmarketing, Projektleitung / Teamleitung, Strategisches Marketing
1/2018 – 6/2020
TätigkeitsbeschreibungRunning the Strategy Department / Supervising Strategic Implementation and Digital Transformation of various B2B and B2C projects / Digital Product Development / Business Model Innovation / P&L Responsibility / Market and Product validation through Customer Co-Creation / Inception and Partnership Management of an authorised ecosystem of cutting edge product-, innovation-and marketing companies to carry out complex digital transformation projects /
Eingesetzte QualifikationenMarketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Marketing-Schulung, Projektleitung / Teamleitung, Strategisches Marketing, Unternehmensberatung
1/2016 – 12/2020
TätigkeitsbeschreibungCMO and Co-Founder of Munich based Lifestyle-Label -Hyperlink entfernt-, a mono product brand aiming to make the world of fashion slower and more sustainable
Eingesetzte QualifikationenPersonalmarketing, Content Marketing, Direkt Marketing, Marketing, Digital Marketing, Operatives Marketing, Social Media Marketing
1/2014 – 12/2017
TätigkeitsbeschreibungDigital Marketing Strategy / Digital Product Development / Product Ownership / P&L Responsibility / Development of Digital Business Models / Content Strategy / Communication Strategy / Workshop Planning & Moderation /
Eingesetzte QualifikationenConfluence, Scrum, Jira, Content Marketing, Marketing-Schulung, Marketing, Digital Marketing, Operatives Marketing, Projektleitung / Teamleitung
Zertifikate
General Assembly, New York
Ausbildung
DHBW
Ravensburg
Über mich
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Fließend)
- Europäische Union
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