Brand and Purpose Strategy / 10+ years of experience

11/2016 – 10/2017

Being in charge of shaping and building the brand and digital product within a new business development unit for Pro7 Sat1 Media SE by defining, implementing and executing the brand and product vision through ongoing consumer-research, based on distinct insights to bring maximum efficiency to all teams and value to the user. Working closely with other departments such as development, product management, business development and online marketing.

Corporate Design, Creative direction, Marketing- / Vertriebsanalyse, Markteintrittsstrategien, Marktforschung / -analyse, Produktmanagement, Strategisches Marketing, Zielgruppenstrategie

9/2015 – 10/2016

In charge of creating the brand concept for the companies second mobile app innovation ‘Freeletics Gym’. Developing the brand strategy (mission, vision and positioning) and implementations on the product concept based on initial quantitative and qualitative consumer research (online and offline) to guarantee maximum consumer-relevance.

Maintaining umbrella company fit while defining USPs and core messages and executing accordingly within campaign strategy, the creative realization, PR and business development, strategic brand cooperations as well as viral social and performance marketing.

Corporate Design, Strategische Kommunikation, Markenbildung, Markteintrittsstrategien, Marktforschung / -analyse, Marktkommunikation, Produktdesign, Öffentlichkeitsarbeit, Strategisches Management, Zielgruppenstrategie

2/2015 – offen

Consulting agencies, companies and startups to find, nurture and re-define their brand-core, shape communication-strategies and build strong, sustainable and lasting relationships their clients and consumers really care about.

Clients throughout multiple stages and sectors, including large international enterprises such as ERGO, Telekom, Volkswagen, Fjällräven, as well as small to medium sized startups such as Freeletics, Penta, 7Mind and Popcore, or agencies such as JungVonMatt, DDB, McCann Erickson.

Business to Business, Business-To-Consumer, Strategische Kommunikation, Markenbildung, Markteintrittsstrategien, Marktforschung / -analyse, Marktkommunikation, Unternehmer-Coaching

10/2014 – 9/2015

Developing, implementing and executing communication and brand strategies, product and consumer-experience concepts and different innovative digital formats for various clients such as BMW, BMW i, DriveNow, Bosch eBikes, Mozilla Firefox, Quirin Bank, Berliner Volksbank, SYNK Group, BVG, Birkenstock or Robbe & Berking.

Kundendienst, Strategische Kommunikation, Geschäftsfeldstrategie, Kommunikations-Konzepte, Markteintrittsstrategien, Zielgruppenstrategie, Workshop - Kundenorientierung

5/2013 – 9/2014

Developing the consumer-centric strategy and creative planning skill while shaping, pitching and executing communication and product strategies, concepts and innovation-lab-workshops to clients. Conducting quantitative as well as qualitative research, market-, marketing-, brand- as well as consumer-surveys and producing creative briefings based on distinct consumer insights within the global worldgroup-agency network.

Clients include Siemens Healthcare (Siemens Radio Oncology), Statoil, Santander Bank, Deutsche Bank, L’Oréal Men Expert, Birkenstock, Opel Digital, Lambertz and various small businesses.

Strategische Unternehmensplanung, Kommunikationsberatung, Strategische Kommunikation, Kommunikations-Konzepte, Marktforschung / -analyse, Zielgruppenstrategie, Workshop - Kundenorientierung

9/2012 – 4/2013

Learning the Strategic Planning skill while conducting basic desk research, own qualitative and quantitative surveys as well as brand, market, marketing and communication analyses. Working on creative briefings, brand strategies and executing client presentations, workshops and pitches for various clients such as VW and VW Handelsmarketing, Telekom, Nokia, Emporia, Germanwings, Aktion Mensch and Partypoker.

Kundendienst, Strategische Kommunikation, Marktforschung / -analyse, Verbrauchsforschung, Zielgruppenstrategie

1/2011 – 6/2012

Working in the field of projectmanagement, client consulting and concept-development while internally and externally coordinating digital media projects such as developing webpages, mobile apps as well as intranet and extranet solutions. Including clients such as Phineo, Residenztheater München, BmfSFJ and Meyer Hosen.

Internet / Intranet- Integration (eBusiness), Konzeption (IT), Kundendienst, Interne Kommunikation, Strategische Kommunikation, Kommunikations-Konzepte, Workshop - Kundenorientierung