Data Analytics, BI Project Manager and Data Engineer
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- Europa
- pt | en | de
- 15.06.2023
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
4/2022 – 10/2023
Tätigkeitsbeschreibungpython development to capture data from google ads and ecommerce site to manage 20000 google campaigns analyzing stock and campaign performance
Eingesetzte QualifikationenE-Commerce, Google Adwords, Google Analytics, Python
4/2020 – 12/2020
Tätigkeitsbeschreibung
In my previous roles, I have adeptly managed and strategized the development of Pay-Per-Click (PPC) campaigns across various platforms such as Tiktok, Facebook, Instagram, and Google Ads. I've demonstrated a deep understanding of crucial digital marketing elements, including the creation of Wordlists and UTM parameters, in order to enhance tracking and campaign effectiveness.
My responsibilities also encompassed the conception and execution of e-commerce purchase funnel strategies, a critical aspect in driving online sales by optimizing the customer journey. I further utilized my expertise in JavaScript and Tag Manager to facilitate effective data capture via Pixels.
To ensure the reliability and usefulness of the captured data, I leveraged Google Analytics, from which I extracted crucial insights for analysis. For a more profound and accessible interpretation of the data, I harnessed the capabilities of Power BI, a powerful tool for visualizing and analyzing data.
In an effort to continuously optimize campaign performance and landing page engagement, I regularly conducted A/B tests. This rigorous testing method allowed for precise adjustments based on user response, thereby significantly improving the effectiveness of our marketing efforts
Python, Google Adwords, Markenbildung, Social Media Marketing
Zertifikate
Scrum Alliance
PMI
Ausbildung
DSA -Data Science Academy
FGV - Fundação Getulio Vargas
Sao Paulo Brasil
DSA -Data Science Academy
Pontifícia Universidade Católica do Paraná
Curitiba, Brazil
Über mich
You need data analyzed? I'm your guy. I can extract, integrate, enrich data like nobody else. SQL, NoSQL, you name it - I've got it under control. I've solved problems that would make most people's heads spin.
As a data engineer, I've worked with cloud environments that reach up to the sky - Azure, AWS, Google Cloud. I can build you a data pipeline so efficient it'll make your head spin. I've got Python and Shell Script skills that would impress even the biggest tech giants.
Digital marketing? I've got it covered. Google Ads, Facebook Ads, TikTok Ads - I've run successful campaigns across all of them. And my A/B testing? It's like a fine-tuned machine.
PowerBI, DAX - these aren't just acronyms to me, they're tools I use to drive strategic decision-making. I can make dashboards and reports that are so interactive, you'll think they're alive.
Project management is my game. I've led teams, planned budgets, and navigated projects through rough waters to successful completion. PRINCE2, Scrum - I'm a master of all methodologies.
And let me tell you, my soft skills are just as impressive as my technical skills. I can charm anyone, even the most complex technical concepts. I've got a team spirit that's infectious. And my thirst for learning? It's unquenchable.
So, if you're looking for the best of the best for your project, look no further. I'm ready to bring all this to the table and more. I'm like the Donald Trump of data - you're not going to find anyone better. Believe me.
Weitere Kenntnisse
Before that, at Rebuy Berlin, I managed both CTB and RTB activities, applying my project management, budget planning, problem control, and data analysis skills. I developed automation processes and scripts for managing campaigns on major marketing platforms like Google Ads, Facebook Ads, and Tiktok Ads.
During my tenure at Clippingbox, I led the implementation of digital marketing solutions, using business intelligence for performance analysis and PPC campaign implementation. I was a key player in the development of data extraction pipelines using Azure and Azure Databricks at Rebuy Berlin to analyze product sales performance against paid campaigns.
My time at EY - Ernest Young Consulting, Bank of America, and Rabobank honed my skills as a project manager and data analyst, where I led teams of up to 8 people, managed several financial segment projects, and worked on regulatory reports.
As a Senior IT Project Manager at Deutsche Bank and HSBC Bank, I managed various IT projects, including the implementation of the Calypso system in Brazil and projects relating to operations of the capital market.
I hold a Master's degree in Finance Quantitative - Data Science, an MBA in Telecommunication, a Postgrad in Finance, and a Bachelor in Systems Analysis. I'm also a certified ScrumMaster and have PMP certification.
My technical skills extend to Python, R, Java Script, C, C++, SDLC, Scala, SQL, NoSQL, Linux/Unix, AWS, PRINCE2, and many more. I'm an expert in Power BI, Excel, Google Analytics, GTM Server, Azure, Snowflake, and E-Commerce platforms.
I'm fluent in English, Portuguese, and Spanish, with intermediate knowledge in German. My career has made me proficient in various project management methodologies, data analytics techniques, and digital marketing platforms.
In summary, my extensive experience and adaptability make me a dynamic, reliable, and valuable asset to any team. My skills are adaptable, and my track record of success speaks for itself. I'm not just ready for the next challenge - I'm excited for it.
Persönliche Daten
- Deutsch (Gut)
- Englisch (Fließend)
- Portugiesisch (Muttersprache)
- Spanisch (Gut)
- Europäische Union
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