Branding, Market Research and Consumer Insights | Ex-Nielsen | Ex-Kantar | Ex-Nailbiter

12/2021 – 12/2022

I led the hyper growth teams Amazon Pay (Online Digital Payment Category) and Amazon.in (e-commerce) and was responsible for complete client engagement, Communication, Category Development and Management, for Amazon-India.
• Consulted Amazon on Brand Health and Communications through Brand Health Track which is a global continuous tracker developed specifically for Amazon. Also set up the online marketing channels, and implemented expansive online campaigns.
• Partnered with Amazon across the innovation funnel from early concept development to in-market commercialization and shared compelling insights and actionable recommendations, through primary research and demonstrated product marketing skills in the tech sector, also developed concepts for performance-driven online marketing.
• Helped Amazon grow in the online payment and e-commerce categories, and designed, planned and analyzed omnichannel Marketing Campaigns, Competitive Analysis, Customer Segmentation, Cohort Analysis and provided brand improvement insights
Provided effective marketing management solutions by analyzing a range of Nielsen data sources (Retail Management, Consumer Mind space and Media Communication) that provided benchmark findings vs. current market trends and presented it to Key stakeholders
• Consulted Amazon on new product development, business development, identified new business opportunities and uncovered marketing issues/opportunities, and worked proactively and drove impact on multiple projects in a fast paced environment like Amazon
• Managed projects completely from, proposal creation, design studies, costing, timeline alignment, execute activities, questionnaire designing, data analysis, and presentation.
• Leadership, training and mentored new hires, for creating next gen leaders in the field of Data Analytics and Consumer Insights for Nielsen India

Data Science, Data Mining, Microsoft Excel, Microsoft Powerpoint

12/2020 – 12/2021

Conducted actionable end-to-end research, documenting it in the form of visually interactive and meaningful reports with Advanced Excel and Power point, etc, and presented to my clients
• Collected, analyzed data to determine attributes that drives product buying and renewals of consumers for brands across categories
• Analyzed consumer buying behavior across the regions, and help clients build a better brand. Evaluated barriers, reasons of purchase of products and services, while understanding the core reasons behind 'notice', 'pick up' and 'carting' of products by consumers in e-commerce and retail.
• Helped various retailers and brands, in developing their most optimized and effective merchandising and layout solutions in stores. Partner cross-functionally to refine the existing Customer Health Score to identify customers at risk of non-renewal more accurately and provide NPS (Net Promoter Score).
• Evaluated effective Branding, Marketing communication in e-Commerce and retail stores. Provide product development, product Innovation, Package design, branding, and launch of products in various media channels and sectors such as (Fashion, Food, Retail, Beauty, Automobiles, Pharmaceutical and, more)
• Performed analysis to make recommendations on future consumer purchasing trends and Customer Success operational support.
• Run analytics projects/programs throughout the lifecycle. Oversee third-party deliverables on projects wherever necessary, also created strategies for risk mitigation and contingency planning, while efficiently identifying and resolving product issues.

Data Science, Data Mining, Microsoft Excel, Microsoft Powerpoint

12/2017 – 12/2020

was responsible for Leading, Managing, and Growth, of the business at EA.
I analyze the stakeholders, i.e the market, consumers, and the competitors, in order to improve the overall performance of the business by providing actionable insights. Some of the other key responsibilities were:
● Conduct research to gain an understanding of consumers, Consumer Behavior and how they connect to us which helps in establishing and maintain a positive relationship.
● Analyze data to identify trends that drive data-based decision-making and evaluate
competitors by looking at data and performance, culture, stability, and more
● Manage and plan marketing budgets; Implement the Marketing Strategies, including marketing & promotional calendars, new product launches, and other marketing projects; I also synthesize data into visual concepts for internal and external presentation.
● Analyze and track business performance and acting as a focal point in key strategic planning processes, CRM, Digital Marketing, working across businesses, and functions, I was also responsible for the formulation of long-term growth strategies, business alignment.
● Improve sales by adding new customers and getting more business from existing customers. Analyze various business opportunities and generating future business opportunities.
● Prepared Annual strategy, Sales Analyzes, budget business reports, also provided training to teams in various departments of Marketing, Sales, Services, and Team Management.

Data Science, Data Mining, Spss, Data Vault, Microsoft Excel, Microsoft Powerpoint