Marketing Manager

3/2023 – 6/2023

- Delivery of local campaigns, designed to exceed revenue goals for
region's Sales teams
- Ownership of marketing campaigns from conception to execution, including localization of global content
- Support of client marketing initiatives and content creation for the local markets, developing a comprehensive understanding of the B2B HR market
- Organization of branded hosted events
- Coordination of external agencies (event management, PR and ABM)

Content Management, Content Marketing, Veranstaltungsmanagement, Marketing, Marketing- / Vertriebsanalyse, Digital Marketing, Lead-Management

1/2021 – 1/2023

Developing and executing marketing campaigns together with the global
marketing team to drive lead generation and support business objectives
Working collaboratively with the wider marketing and sales teams to deliver
stories, data and content that get YouGov attention from both the media
and clients/prospects
Management of external and internal design resources to develop design assets
Analysing large sets of data from YouGov surveys to create articles, presentations and white papers for different sectors

Content Marketing, Data Science, Datenanalyse, Email Marketing, Lead-Management, Marktforschung / -analyse, Digital Marketing, Projektmanagement, Soziale Medien, Verbrauchsforschung, Zielgruppenstrategie

7/2020 – 12/2020

- Developing and executing content marketing strategies that drove demand generation and supported business objectives
- Refining messaging strategy, leveraging industry best practices and frameworks to develop a clear value proposition for target audiences
- Management of external and internal resources to develop content assets
- Analyzing large sets of proprietary data to create actionable insights that enabled customer-focused decisions and informed long-term content planning

Content Management, Big Data, Digital Marketing, Strategisches Marketing