Interim Growth Director / CMO

2/2020 – 3/2022

Overall planning and execution of marketing activities with a strong focus on online acquisition channels
● Management of Channel Mix and new product launches
● Owner of end-to-end user journey and planning of key strategies for Growth

Marketing

9/2015 – 6/2018

Established a brand within the UK market as a leader in the food tech business landscape reaching 7 figure revenue within 12 months
(becoming an award-winning brand, Winner of Women's Health Food Award as well as Men's Food Lab award) outperforming
competitors
● Established a sustainable Marketing Mix with a strong Performance & Digital Marketing Focus including Channels such as Affiliate,
Display, Social Media Paid, SEM, Influencer Marketing & a funnel journey optimisation strategy reducing CAC (Customer Acquisition
Cost) by 80%
● Hired and managed more than 8 Marketing professionals
● Implemented a CRM Strategy to increase CLV (Customer Life Time Value) by 200% through a life cycle communication strategy
(loyalty programme, E-mail Marketing) as well as improvements on a product level through extensive customer data tracking as well
as feedback

Digital Marketing