Expert in Brand Strategy | Diverse industry experiences | Consumer Marketing | Omnichannel | Digitalization | D2C | B2C | ex...

1/2022 – 3/2023

Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2C channel (e.g.
Social Media, Newsletter, Email-marketing, PR, Influencermarketing, Partnership management)
• Developing a long-term community strategy to ensure successful community building
• Setting long-term marketing strategy & management of strategic key partners
• Evaluating new technologies to determine how they can be used to improve customer experience or
increase sales
• Creating a strategy to attract new customers by identifying potential markets

• Collaborating with other departments such as sales or customer service to achieve mutually beneficial goals
• Developing and maintaining relationships with current customers to retain business and increase sales
• Developing new products or services by researching customer needs and creating proposals for possible solutions
• Milestones:
• Development and positioning of a new e-commerce brand “breezy.de”
• Setting strategy objectives and go-to-market strategy
• Responsible for marketing in launching the new online pharmacy platform • Developing a new community strategy

E-Commerce, Content Marketing, Email Marketing, Markenbildung, Marketing, Marketing- / Vertriebsanalyse, Marketing-Organisationsanalyse, Social Media Marketing, Strategisches Marketing

2/2021 – 7/2021

• Setting specific long-term marketing strategy objectives & Go-to-market approach
• Managing digital initiatives & content creation for specific marketing tools as B2B & B2C channel
(e.g. Instagram, LinkedIn, newsletter, email-marketing, press releases, Influencer marketing)
• Shaping the customer journey of B2C and B2B channel
• Marketing Mix: mainly product, communication/PR
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Controlling of initiatives and reporting
• Screening of competitive landscape

Content Marketing, Digital Marketing, Strategisches Marketing

5/2020 – 3/2022

Responsible for the entire marketing mix (ATL + BTL) of several internationally known brands
• Definition, development and implementation of a profitable long-term strategy for prestige portfolio
across channels
• Use of insights (business, consumer, buyer, customer and competitive trends) for future strategic
development
• Tracking the performance of the brand strategy and / or the effectiveness of marketing activities
based on KPIs
• Responsible for creating national activation plans together with the team of sales team, brand
ambassadors and brand management
• Organization of PR events, implementation of sponsorships and creation of first-class visibility
• Coordination of external agencies and coordination with internal stakeholders
• Independent budget planning and responsibility
• Milestones:
• Development and implementation of exclusive B2B marketing toolkits (caviar & champagne box, influencer boxes, B2B partner boxes)
• Go-to-market strategy and activation of the champagne brand GH Mumm in Germany during COVID-19 (strategy adjustment to digital)
• Public Relations (collaboration with PR agency to communicate various campaigns, such as a change of cellar master at Perrier-Jouët)
• Video production with 3 * Michelin Star Chef Kevin Fehling as Brand Ambassador

Soziale Medien, Marktkommunikation, Content Marketing, Markenbildung, Social Media Marketing, Strategisches Marketing

5/2018 – 4/2020

Definition, development and implementation of a profitable long-term strategy for focus brands and prestige portfolio across channels
• Identification and development of new business opportunities
• Tracking performance of brand strategy and/or effectiveness of marketing activities based on KPIs
• Responsible for creating regional activation plans together with the team from the on-trade
salesforce, brand ambassadors and brand management
• Creation of opportunities for the brands through a strong and influential network
• Organizing events, executing sponsorships and creating best in class visibility
• Amplification of brand experiences and activations on the digital highway and making sure all the
initiatives are leveraged accordingly
• Coordination of external agencies and alignment with internal stakeholders, e.g. brand and digital
marketing department in the head office in Cologne, to make sure all initiatives are on-strategy
• Monitoring competitors’ initiatives in the region closely
• Milestones:
• Implementation of a new long-term route-to-market strategy for Lillet with a deeper meaning for the brand across all channels. Lillet is now the strongest brand with 40% growth
• Digitization of the sales landscape from a marketing perspective in cooperation with the sales team and an external developer in a Power BI tool for viewing via Salesforce
• High Networth Individual Experience: Development of a four-day experience to present an exclusive "hometainment" concept for the press and the relevant target group for making this concept monetizable and being able to sell it

Marktkommunikation, Veranstaltungsmanagement, Marketing, Marketing- / Vertriebsanalyse, Sponsoring, Strategisches Marketing