Freelance Experience Strategist

5/2024 – 11/2024

Development of a Digital Solution for In-House Invoice Software:
Led the creation of a digital solution for medical billing software, focusing on user-centric design, strategic
research, and scalable development frameworks.
- Strategic Research: Conducted in-depth research to identify user needs and business requirements for inhouse
invoicing processes.
- UX Design: Designed wireframes, storyboards, user stories and modular components in Figma to create an
intuitive user experience.
- Framework Development: Established a scalable framework to support future development and
enhancements.
- UX Leadership: Took the lead in user experience design, ensuring alignment with user and stakeholder
expectations.
- User Research: Performed internal user research to gather insights and validate design decisions.
- Collaboration: Worked closely with developers and stakeholders to ensure seamless integration of the solution
into the existing workflow.

Projektmanagement (IT), User Experience (UX), User Experience Designer, Lead-Management

10/2023 – 3/2024

Development of a new digital product in the insurance sector:
Crafting a strategic vision for an innovative insurance solution focused on everyday moments. Designing tangible
prototypes and establishing a comprehensive strategic framework.
- Strategic Vision: Developed and implemented a comprehensive strategy for an innovative insurance product
tailored to everyday moments for user.
- Prototyping: Designed and tested tangible prototypes to ensure customer-centric solutions and usability
within Figma and the existing design system.
- Market Analysis: Conducted market research to identify trends, customer needs, and competitive positioning.
- Stakeholder Management: Collaborated with cross-functional teams, including product managers,
developers, and designers, and C-Level Management to align the project with business goals.
- Customer Journey Mapping: Created detailed customer journey frameworks, user stories and target groups
to enhance user experience and engagement.
- Execution Framework: Established a strategic framework to guide the development, launch, and scaling of the
product.
- Outcome Monitoring: Monitored and iteratively improved the product based on customer feedback and
performance data.

Digitale Transformation, Projektmanagement, User Experience (UX)

9/2023 – 3/2024

Repositioning and Further Development of an Outdoor Platform:
Led and implemented a project for the strategic repositioning of an outdoor platform within the Red Bull network.
Focused on repositioning, user experience, and optimization across the entire customer journey.
- Senior Experience Strategist and Project Lead: Steered the project, aligning it with the overarching goal to
reinvigorate the brand's identity within the competitive outdoor digital space.
- Vision Development: Crafted a new vision for the brand network that encapsulated business goals, strategic
directions, and methodologies to ensure robust growth and market relevance.
- Research: Conducted thorough secondary research to understand the market, identify opportunities for
synergy, and inform the strategic framework.
- Stakeholder Engagement: Orchestrated ideation and stakeholder workshops to align internal goals with
market opportunities, ensuring a cohesive approach to the brand evolution.
- Customer Journey Creation: Developed customer journey maps that highlighted moments of synergy within
the network, creating a seamless experience for users across the Red Bull media landscape.
- Blueprints for Scalability: Designed blueprints to facilitate network scaling, ensuring that the strategic vision
could accommodate future growth and market expansion in within Figma and the existing design system.

Digitale Transformation, Projektmanagement, User Experience (UX)