Freelance digital Product Coach

10/2023 – 6/2024

Responsibility:
Product Manager role for the esn.com online shop (cross-functional)
Implementation & adaptation of work processes (according to Kanban) and the associated meeting culture to the very
fast paced culture and company requirements
Roadmap including constant GAP analysis of the current and new shop
Introduction of a service concept for smaller ad-hoc requests
Development of new feature concepts with the DEV team and design agency including feasibility testing due to the
outdated technological structure
Running weekly flash sales campaigns
Support other shop teams in feature planning/development
Transferring the old Shopify store to the new Shopify store (market by market)
Direct communication/coordination with C-Level
Stakeholder communication at all levels

Kanban (Softwareentwicklung), Product Owner

6/2023 – 9/2023

Owners Consulting & Coaching:
Development of a corporate vision including a value proposition and identifiying potential target groups
Analysis of the current website with focus to fit the new value proposition
Identification, that the previous logo is a no longer suitable element to fit the target group, including new
implementation
Online survey with current patients on website usage and online booking options
Recommendation to measure the current online presentation based on the new company vision including the value
proposition and the survey evaluation
Development of a transparent price structure including creation of a patient fee agreement

Corporate Design, Design Thinking, Nutzerforschung

7/2022 – 2/2023

building up a team of product managers, UX/UI designers and researchers

create a new product vision for D2C shop & community space based on new target groups and company goals

people development: agile mindset, stakeholder management, personal development plan

Reactivate & Implement Scrum, Jira and Confluence to the product team

Design Thinking, eBusiness-Strategie, Product Owner, Scrum, User Experience (UX)