Business Development | B2B Sales | FMCG | Digital

7/2022 – 12/2022

▪ Built up department by defining the GTM strategy and strategic planning for various B2B sales channels (e.g. Retail, Qcommerce, Offices & Ghost Kitchen)
▪ Conceptualized and established processes as well as hired and led a team of 3 direct reports
▪ Identified and pursued valuable business opportunities and consequently established strong and lasting relationships with broad range of B2B partners (e.g. Getir, Knuspr, Westwing & Cadooz)
▪ Achieved profitable and sustainable ARR of >0.5 Mio EUR within few months
▪ Improved organizational culture to support the growth targets by rethinking corporate design elements such as governance and culture
▪ Represented Every. towards external stakeholders (partners/customers, suppliers & press)

Business to Business, Business Development, Business Plan, Einzelhandel, Lean Startup

8/2019 – 5/2022

▪ Executing various digital transformation and business model innovation projects for national and international clients
▪ Methods: Lean Startup, Agile Project Management, Scrum, Hypothesis based Testing, Design Thinking, User exploration
▪ Project Lead for validation and commercialization of several direct sales channels (including target operating model) for a globally leading automotive supplier
▪ Project Lead for development and global rollout of a data platform in 150+ plants for a globally leading cement manufacturer with various project streams and use cases
▪ Staffing, managing and coaching of multidisciplinary team (>10, internal & external) across Europe
▪ Coaching of intrapreneur start-up teams for a leading mobility provider

Design Thinking, Digitale Transformation, Digitalisierung, Projektleitung / Teamleitung, Scrum

7/2017 – 11/2018

▪ Developed new brand strategy including commercial strategy for off- & online as well as product portfolio and brand campaign
▪ Increased net sales from 0 EUR to higher 7-digit EUR p.a.
▪ Built and led team consisting of 10+ direct reports
▪ Successful acquisition of several key national retailers and eCommerce platforms
▪ Implementation of new brand platform including Onlineshop
▪ Conception and conduction of several product launches, i.e. new premium tier mattress "Dunlopillo Fusion" and slatted frames
▪ Represent brand towards external stakeholders (suppliers, customers, press and investors)

Business to Business, Business Development, Einzelhandel, Geschäftsfeldstrategie, Lean Startup