Branding and Communication Expert

7/2020 – 11/2022

Development from A to Z of the Brand strategy and identity
- Production of all comms: logo design, photoshoots, videos
- Animation of the social media platforms and website

Achievements
- Creation of JEME website and social pages
- Production of 2 collections, selling clothes online and in showrooms in Paris,
Barcelone and Berlin

Marketing, Strategisches Marketing

9/2016 – 12/2019

found in reference description 1
- Management and implementation of world-class 360 campaigns: planning, briefing, execution, tracking. Negotiation of budget and implementation of a media strategy.
- Refresh of the Brand strategy and communication guidelines
- Weekly review of all communications across the 29 countries
- Analysis of the markets, definition of a global ATL proposal consistent across
markets, training to form the countries to the evolution of the guidelines
Achievements

Objectives: Engagement, Brand power | All touchpoint | 29 countries
- Euro 2016 - 1st Brand to emerge on digital during Euro 2016 - Powerful media
campaign orchestrated at a group level and activated locally
- Cinema 2017 - Innovative Facebook Live experience - +50K views
- Brand campaign 2019 - Part of the Brand strategy Human Inside

Markenbildung, Marketing, Mediaplanung, Projektmanagement

9/2013 – 8/2016

- Management and production of corporate campaigns (digital/ prints/ films):
briefing, entities and agencies coordination, budget negotiation, deliverables
reviews, media campaigns follow-up, performance monitoring.
- Monitoring of communication trends and innovations, redaction of a monthly
newsletter

Achievements
- ‘futureself' - innovative digital platform for Orange 20th birthday - 6 million views
- Fun digital experiment - hello.2014.orange.com - 53K users in a month
- Digital greetings card of the Group - 45K cards sent
- Production of corporate movies : Foundation, Orange Money

Marketing, Projektmanagement