freiberufler User & UX Researcher & Coach, 12+ Experience auf freelance.de

User & UX Researcher & Coach, 12+ Experience

offline
  • auf Anfrage
  • 12045 Berlin
  • Weltweit
  • de  |  en
  • 01.08.2023

Kurzvorstellung

Formulating customer insights by applying suitable research methods is what drives me. I combine analytical and creative skills, to create innovative insights and strategies which connect with users needs and achieve business goals.

Qualifikationen

  • 1) User & UX Resarch
  • 2) Customer experience management
  • 3) Coaching & Workshops (Design Thinking)
  • Innovationsmanagement
  • Marktforschung / -analyse13 J.
  • Produktmanagement
  • User Experience (UX)12 J.
  • Workshop - Kundenorientierung12 J.
  • Zielgruppenstrategie12 J.

Projekt‐ & Berufserfahrung

Head of UserLab (User research team) (Festanstellung)
Viessmann, Berlin
7/2020 – 8/2022 (2 Jahre, 2 Monate)
Maschinen-, Geräte- und Komponentenbau
Tätigkeitszeitraum

7/2020 – 8/2022

Tätigkeitsbeschreibung

Leading a growing team of UX & user researcher, data-analysts and workshop coaches to enable internal customer-centric decision-making. From cross-collaborational product development, to on-demand consulting and active enablement of teams. Bridging and merging the demands from B2B & B2C viewpoints as well as working on hard- as well as on software into one service vision, made the job especially appealing.

Eingesetzte Qualifikationen

Design (allg.), Design Thinking, Kreativitätstraining, Markteintrittsstrategien, Projektleitung / Teamleitung, Testdesign (IT), User Experience (UX), Zielgruppenstrategie

Senior User Researcher (Festanstellung)
Viessmann, Berlin
6/2020 – 8/2022 (2 Jahre, 3 Monate)
Bauwirtschaft, Anlagen- und Schiffbau
Tätigkeitszeitraum

6/2020 – 8/2022

Tätigkeitsbeschreibung

Translating the end-customers direct and indirect expectations and habits within the heating-environment into values for the teams.
Challenges ahead that fundamentally change the industry can be addressed by ongoing and continuous research methods for the right product market fit. Using qualitative methods, backed by quantitative verification to identify insights and bring them to live through trainings made this job quite divers.

Eingesetzte Qualifikationen

Marktforschung / -analyse, Projektmanagement - Kommunikation, Strategisches Marketing, Testen

Senior Strategic Researcher
BCG Digital Ventures, Berlin
7/2014 – 2/2017 (2 Jahre, 8 Monate)
Dienstleistungsbranche
Tätigkeitszeitraum

7/2014 – 2/2017

Tätigkeitsbeschreibung

Support established global players by forming new business and service models based on a user-centric approach. Merging aspects of number driven consulting with user centered qualitative research methods to create new digital solutions tailored for a rapidly changing marketlandscape

Eingesetzte Qualifikationen

Business Model, Design (allg.), Design Thinking, Servicekonzept, Test Management

Consumer insight & trend analyst
PCH Berlin-Los Angeles GmbH, Berlin
2/2012 – 8/2013 (1 Jahr, 7 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

2/2012 – 8/2013

Tätigkeitsbeschreibung

Analysis & identification of upcoming societal & technological changes to develop future product & brand strategies focussed on the rapidly changing costumer & society needs. Turn & merge the gained insight into concepts for clients.

Eingesetzte Qualifikationen

Marktforschung / -analyse, Trend- & Zukunftsforschung, Zielgruppenstrategie

Research & strategic consultant *Freelance*
Freelance, Berlin
1/2011 – 1/2023 (12 Jahre, 1 Monat)
multiple industries B2B & B2C
Tätigkeitszeitraum

1/2011 – 1/2023

Tätigkeitsbeschreibung

As a creative strategist I combine analytical and creative skills, to create innovative insights and strategies which connect with users and achieve business goals.
Formulating customer insights by applying suitable research methods is what drives me. As important though is to train teams to integrate the customer voice in their daily work routines, either in short-term formats or by adapting their long-term workroutines.

Exemplary clients: GIZ, ImpactHub, Accenture, BMW, Lamilux, Design for better society conference or Maschinenraum (Viessmann)

Skills: Qualitative Research, Customer experience management, Strategic Planning, UX Research, Coaching, Service Design, Design Thinking

Eingesetzte Qualifikationen

Design Thinking, Markteintrittsstrategien, Marktforschung / -analyse, User Experience (UX), Workshop - Kundenorientierung, Zielgruppenstrategie

Industrial designer
P9 Design, New York
11/2009 – 1/2011 (1 Jahr, 3 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

11/2009 – 1/2011

Tätigkeitsbeschreibung

Conducted market & consumer research, ergonomic studies, user testing, focus groups
· Created new marketing strategies, design guidelines and databases for future products
· Generated new product design concepts, provided design refinement, 3D models
· Assisted development of Braun & Vicks Thermometers and Smartfish Ergomotion Mouse

Eingesetzte Qualifikationen

Industrielles Design, Kommunikations-Konzepte, Marktforschung / -analyse

Zertifikate

UX Research Specialty, NNG (Nielsen Norman Group)
2019
HPI Design Thinking Coach
2012

Ausbildung

Industrial design
Diplom
2009
Wuppertal

Über mich

I am a passionate researcher & strategist with 12+ years of experience in the B2B & B2C business. The industries I have been working in, range from the business consultancy BCG Digital Ventures and innovation agencies to the heating manufacturer Viessmann. My work focuses on user research to derive business strategies and opportunities for new products or features. Combining therefore qualitative insights with quantitative validation and integrate these insights into overarching product roadmaps is key to get stakeholder buy-in.
I also have worked along Product teams to test and measure the user-product-match along the product development cycle from concept validation to live products.
All these different aspects of my work, i repeatedly used to bring Customer Experience Programs to life, which enable companies to track the performance of all their touchpoints along the different users and stages in the journey, through suitable KPIs.
On top of this, I coach teams internally & externally as a freelance trainer on how to apply Design-Thinking or other user-centred product development methods in short or long-term formats.

Services i offer are:

Strategy & transformation
- Usercentric processes & KPIs
- Customer experience (CX) programs
- Feedback-channel & data concepts
- Build-up & position research-teams

User Research & Insights
- Qual. & quant. research: interviews, focusgroup,
survey, persona, cust. journey, opportunity area,
service blueprint, SWOT-/ PESTL- analysis
- Roadmaps & roll-out strategies

Product & Data
- Hard- and soft-ware tests: (un)moderated UX
tests, UX frameworks & metrics, JTBD, user
stories, prototyping, wireframes etc.
- Digital dashboard concepts & usability KPIs

Facilitation & Communication
- Trainings and internal enablement programs
- Process coaching and collaborative processes
- Workshop facilitation & Design Thinking

My clients include:
Accenture, Audi, Allianz Versicherung, Apcoa, Bosch, Braas Monier, BMW, Cartier, GIZ, Henkel, Jaguar Landrover, Lamilux, Lego, MAN, Merck, Techniker Krankenkasse, Viessmann ....

Persönliche Daten

Sprache
  • Deutsch (Muttersprache)
  • Englisch (Fließend)
Reisebereitschaft
Weltweit
Arbeitserlaubnis
  • Europäische Union
Profilaufrufe
415
Alter
41
Berufserfahrung
15 Jahre (seit 11/2009)
Projektleitung
7 Jahre

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