Consultant, Manager in Sales, Marketing & E-Commerce (Verantwortl. für 100 Mio. €/Jahr) + Mental-Coach für Business & Mindset

3/2023 – 5/2023

International pricing simulations, pilot and control group set up and analyses, reports and presentations for Steering Committee, data-driven working: daily pricing for eCommerce and brick-and-mortar, analysis of the data quality of the multitude of internally and externally used input factors for price calculation

Preis- / Konditionengestaltung

1/2021 – 7/2021

eCommerce Excellence Strategy Consulting + Pricing

I help growing companies in eCommerce and on platforms:
- 6 years experience: worked as a key account manager for top e-tail-partners & freelance eCommerce consultant
- Known for long-lasting and successful eCommerce partnerships while focus on a strategic approach by high-impact sales & marketing campaigns
- Practically and theoretically specialized in international pricing and negotiation

My combined skills:
- eCommerce & Platform Sales
- eCommerce & Platform Marketing
- Business Plan & Analysis
- International Pricing
- Account Management

For focused strategic conception and successful implementation I propose to be a partner who works with your team.

E-Commerce, Markteintrittsstrategien

8/2017 – 12/2021

Responsible for strategic and operational account management by being in charge of leading and growing top eCommerce customers (f.e. Amazon & OTTO) that focus on high-impact sales & marketing campaigns for De’Longhi, Nespresso, Kenwood, and Braun brands.

- Key Tasks: focus on customer relationship and communication, account analysis, product and portfolio management, digital & brand marketing, forecasting, pricing, annual planning, sales reporting
- Organised, negotiated, and closed annual meetings and deals with top partners
- Brought new and customised products into market, consulted on sales & marketing strategies and communication of product pages to help key partners successfully run their sell-out performance
- Developed and managed sell in- & sell-out analytics tools for data-based product forecasts, as well as sales and marketing campaign insights
- Researched and used a variety of digital tools and sales techniques that significantly contributed to De’Longhi’s business by reducing marketing spending and increasing brands’ sales and profit growth
- further tasks: project management

Account Management, Dienstleistungsmarketing, Business Analysis, E-Commerce, Digital Marketing, Produktmanagement, Vertrieb (allg.)