B2B Marketing Manager / Expertin für Fieldmarketing und Events / Interim Management

8/2021 – 1/2023

- Speaker relationship management for Fintech Week Masterclasses and Events from negotiation phase until event completion incl. acquisition & retention of speakers
- Sponsorship relations, presenting and selling Fintech Week’s offering to new prospective customers.

Business to Business, Veranstaltungsmanagement, Postsales, Vorverkauf, Sponsoring

7/2020 – 8/2021

● Lead and coach a team of 5 event managers
● German marketing & sales steering, budget responsibility, controlling and supervision
● Full ownership of the event strategy for Germany including roadmap development execution of 130+
events per year with 360-degree marketing and communication plans accompanying the events
● Define, plan and implement live, virtual and hybrid events (130+ events per year) including analyzing
event success & ROI reporting
● Develop new strategic partnerships, lead negotiations and stakeholder management & liaison

Business to Business, Veranstaltungsmanagement, Projektmanagement, Projektteambildung / -entwicklung, Strategisches Marketing, Team Building

9/2018 – 5/2020

● Build & launch a new events venue inside an old ferry terminal from the ground up including all processes around business development, strategy, pricing, promotion, customer relationships & collaborations with partners
● Conceptualize, plan and sell creative corporate event concepts & manage budgets
● Manage event execution on site including: all logistics, venue management, vendor liaison,
management of 50+ event staff, food & beverage as well as post event follow up

Veranstaltungsmanagement, Gastronomie, Postsales, Vorverkauf

9/2015 – 10/2017

● Lead all DACH B2B communications for the Google Partners Program, including strategic, content & creative development of marketing materials
● Strategic planning and execution of large scale on-site & online events reaching up to 4.500 small medium businesses at a time including content production.
● Define, plan and implement various B2B cross channel marketing initiatives designed to drive & increase profitability of Google Partner agencies
● Manage 5+ vendors and agencies supporting on respective projects from creative development, event execution, copy writing , printing, lead sourcing etc.
● Develop digital media strategy for paid, owned & earned media, scope cross channel media plans including budget management, definition of KPIs and post campaign measurement
● Develop integrated social media communication strategy evaluating opportunities and channels to grow userbase resulting in +90% growth YOY
● Ongoing content development including storytelling and messaging as well as overseeing the daily management of Google Partners social media properties by Google’s social media agency

Business to Business, Veranstaltungsmanagement, Projektmanagement, Strategisches Marketing

2/2012 – 8/2015

●Helped establish Singapore based customers for life team including the sourcing, certifying and managing of agencies, partners, and re-sellers and training of new internal employees
● Lead all post-sales account planning and management for our customers in southeast Asia with a focus on guiding them to successfully use Marketing Cloud technology that maps to their broader use cases and marketing/business needs
● Organised customer events and worked with internal product and marketing teams to deliver insights from customers that can be turned into customer stories for PR
● Assisted sales teams with proposals (RFP), product demonstrations and sales pitches

Account Management, CRM (Customer Relationship Management)