Strategist
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- 10997 Berlin
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- de
- 01.08.2023
Kurzvorstellung
My strategies are built on a profound understanding and screening of all solutions to get to the one that thrives and guarantees the greatest success.
Auszug Referenzen (2)
"Ich hatte das Vergnügen Teil des Teams zu sein, dass A. zum Gewinn eines großen FMCG Pitch geführt hat."
4/2021 – 11/2021
Tätigkeitsbeschreibung
As a Brand Strategist at Serviceplan, I was responsible for rebranding multiple FMCG brands, including Rossmann, Geramont and Hartmann.
A project close to my heart is the re-launch of the fashion brand Comma.
I was responsible for defining the new positioning, brand model, mission statement and corporate identity.
Furthermore, I led strategy on a successful new business pitch for Cosnova using data from Mintel, WGSN and internal research to build a campaign that got to the bottom of Gen-Z’s concerns.The client loved it and invited us to work on their business.
Out of my personal beliefs for fair and equal rights I joined the group wide DE&I Team. Part of our work included hosting an internal Workshop-Week to create awareness and a deeper understanding for the importance of DE&I in advertising.
Strategisches Marketing
"A. war eine unsere smartesten Kolleginnen, die eine Lösung für jedes Problem findet."
10/2020 – 4/2021
Tätigkeitsbeschreibung
Being the only strategist at Leverate Media, I had full responsibility for everything strategy-related, from new business to creative planning.
Projects I want to mention:
Developing a new communication strategy for Arla
International.
We made sure Arla would reach a broader target audience in the Asian market. Throughout the process, I frequently consulted with the client and set up market research.
I led the strategy for the successful pitch of Foursource, an international fashion platform.
Other clients I worked on: Timeless, Amazon Logistics, Vaha, Elexial
Digital Marketing
Qualifikationen
Projekt‐ & Berufserfahrung
1/2022 – offen
TätigkeitsbeschreibungBrand Strategy, Communication Strategy, Logo, Campaign
Eingesetzte QualifikationenStrategisches Marketing
4/2021 – 11/2021
Tätigkeitsbeschreibung
As a Brand Strategist at Serviceplan, I was responsible for rebranding multiple FMCG brands, including Rossmann, Geramont and Hartmann.
A project close to my heart is the re-launch of the fashion brand Comma.
I was responsible for defining the new positioning, brand model, mission statement and corporate identity.
Furthermore, I led strategy on a successful new business pitch for Cosnova using data from Mintel, WGSN and internal research to build a campaign that got to the bottom of Gen-Z’s concerns.The client loved it and invited us to work on their business.
Out of my personal beliefs for fair and equal rights I joined the group wide DE&I Team. Part of our work included hosting an internal Workshop-Week to create awareness and a deeper understanding for the importance of DE&I in advertising.
Strategisches Marketing
10/2020 – 4/2021
Tätigkeitsbeschreibung
Being the only strategist at Leverate Media, I had full responsibility for everything strategy-related, from new business to creative planning.
Projects I want to mention:
Developing a new communication strategy for Arla
International.
We made sure Arla would reach a broader target audience in the Asian market. Throughout the process, I frequently consulted with the client and set up market research.
I led the strategy for the successful pitch of Foursource, an international fashion platform.
Other clients I worked on: Timeless, Amazon Logistics, Vaha, Elexial
Digital Marketing
5/2018 – 10/2020
Tätigkeitsbeschreibung
As a strategic consultant at WIN I was in charge of preparing
and facilitating workshops for start-ups. I made sure that we
would guide them to a new or improved positioning and brand strategy.
I was responsible for most of the new business, including leading pitch processes and developing new services.
For example, I helped craft a customized design sprint. We later used this to support our clients in designing new product ranges.
I led the agency to win multiple pitches. One was for the launch of the new L’Osteria product range. Another for the rebranding of Brillux.
Other Clients I worked on: Share, Rewe Group, Womanizer, dm, Hakle, Mondarella, Rettergut
Strategisches Marketing, Verpackung und Kennzeichnung
Zertifikate
Über mich
Weitere Kenntnisse
Persönliche Daten
- Deutsch (Muttersprache)
- Europäische Union
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