Marketing Specialist

6/2020 – 7/2022

Supporting Marketing Activities for all existing clients & prospects in German Manufacturing & Utilities Market to build stronger bond establish a greater brand presence of TCS in Germany.
○ Responsible for Digital and Social Media Marketing campaigns like Email, LinkedIn, LinkedIn InMail to gain Client trust and attention for TCS in Germany like in India.
○ Supporting Sales Enablement through Internal Marketing activities.
○ Managed all Marketing activities for Siemens & Linde accounts under Account Based Marketing.
○ Responsible for Analyst relations for the BU. Design Marketing Mailers and Promotional Flyers.
○ Work with External Marketing Vendors for Branding & Positioning related activities.
○ Process Ownership of On-time reporting of all Marketing reports to the CMO & Corporate Team.
○ Responsible for Case Studies & Thought Leadership Asset publications on TCS Internal & External platforms & their Social Media Amplification.
○ Hosting & Organizing Internal and External Webinars.
○ Responsible for managing Contextual Master Program for the BU.
○ Providing Relationship building Ideas to the Client Partners and Business Relationship Managers by
using various tools and techniques & constantly questioning the status quo. Experiments with the new approaches and effectively utilizing creativity to enhance outcomes.
○ Understanding of the business Unit’s specific strategic initiatives and Business requirements to grow the business in Germany

Marketing

7/2018 – 5/2020

Working closely with Campaign Management teams in terms of up selling new portfolios to Microsoft.
○ Responsible for Customer Communications about their strategies and Business requirements and transforming them into Marketing campaigns targeting Worldwide.
○ Works on RFPs for new Tenders/bids.
○ Pre-Sales support to track and understand new market trends & practices to serve customer better.
○ Manage all the Marketing channels of Campaigning to streamline business processes.
○ Data Analysis to identify areas of improvements, identifying constraints, dependencies etc &
suggesting the same to technical & campaign teams.
○ Performed research on specific competitors leveraging internal and external data for market
understanding. With the help of this research understand the Customer’s business environment from strategic, operational & legal perspective. Supervised Client visits and Presentations.
○ Collaborate, create, and document business workflows for process improvement.

Marketing