freiberufler Senior UI/UX and Brand Designer auf freelance.de

Senior UI/UX and Brand Designer

offline
  • auf Anfrage
  • 10245 Berlin
  • auf Anfrage
  • it  |  en
  • 19.02.2024

Kurzvorstellung

I have collaborated for 8+ years with B2B and B2C startups and agencies, both in Berlin and Italy. I offer multidisciplinary services as: Brand Design, Design Systems, Vision & Ideation Workshops, UI/UX Design, Pitch Decks and Marketing assets.

Auszug Referenzen (1)

"Perfect design job for liqi startup."
Senior Art Director
Kundenname anonymisiert
Tätigkeitszeitraum

12/2021 – 12/2022

Tätigkeitsbeschreibung

I have planned and executed the new Brand, UI Design System and Pitch Deck for the fintech start-up LIQI. After facilitating brand positioning workshops and interviewing the founders considering the target audience, I designed a bold, reliable and memorable personality. Delivered material:
- logo and brand kit with style guides
- branded new UI design system (icons and interaction controllers) - branded master template for Pitch Deck
- visual assets for social media campaigns
- landing page: in progress

Eingesetzte Qualifikationen

Art direction, Logos, Webdesign

Qualifikationen

  • Art direction2 J.
  • Corporate Design4 J.
  • Grafikdesign1 J.
  • Icondesign4 J.
  • Illustration1 J.
  • Informationsdesign
  • Mediendesign
  • Responsive Webdesign
  • User Experience (UX)4 J.
  • User Interface (UI)4 J.

Projekt‐ & Berufserfahrung

Senior Art Director
Adjust GmbH, Berlin
7/2022 – 12/2022 (6 Monate)
IT Marketing Software
Tätigkeitszeitraum

7/2022 – 12/2022

Tätigkeitsbeschreibung

I am responsible for creating a new design system for the Help Centre that connects users with all the company’s products. Working in Figma I produce new icons, infographics, illustrations, data visualisation design. Currently also redesigning the Help Center for Accessibility.

Eingesetzte Qualifikationen

Art direction, Design (allg.), Icondesign, Logos, Screen Design, User Experience (UX), User Interface (UI)

Senior Brand and Web Designer
Nuvo SaaS, Berlin
2/2022 – 4/2022 (3 Monate)
SaaS - Software as a Service
Tätigkeitszeitraum

2/2022 – 4/2022

Tätigkeitsbeschreibung

I‘ve been planning and facilitating workshops while executing the Branding project closely with stakeholders. Main tasks and strategy: Stakeholders interview, Competitors analysis. Brand Personality ideation and execution of the brandkit, the website and PPT master.

Eingesetzte Qualifikationen

Art direction, Corporate Design, Creative direction, Logos, Webdesign

Senior Art Director
LIQI Srl, Berlin
12/2021 – 12/2022 (1 Jahr, 1 Monat)
Banken
Tätigkeitszeitraum

12/2021 – 12/2022

Tätigkeitsbeschreibung

I have planned and executed the new Brand, UI Design System and Pitch Deck for the fintech start-up LIQI. After facilitating brand positioning workshops and interviewing the founders considering the target audience, I designed a bold, reliable and memorable personality. Delivered material:
- logo and brand kit with style guides
- branded new UI design system (icons and interaction controllers) - branded master template for Pitch Deck
- visual assets for social media campaigns
- landing page: in progress

Eingesetzte Qualifikationen

Art direction, Logos, Webdesign

Senior UI/UX and Brand Designer
Fressnapf Tiernahrungs GmbH, Berlin
12/2021 – 10/2022 (11 Monate)
Konsumgüterindustrie
Tätigkeitszeitraum

12/2021 – 10/2022

Tätigkeitsbeschreibung

I was responsible for one of the main tech product in the ideation centre: The Tracker.
Together with Sales, PM and Designer Leader, I worked 360 degrees on the product and its ecosystem of assets: UI/UX design for the mobile app, Illustrations, Newsletter Campaign, Banners, ADV, Offline printed materials, Landing Pages, Help Center, Chatboat Brand Design, Beta community research and concept.

Eingesetzte Qualifikationen

Art direction, Design (allg.), Grafikdesign, User Experience (UX), User Interface (UI)

Art Director - Pitch Deck Investment
Magaloop GmbH, Berlin
12/2020 – 8/2022 (1 Jahr, 9 Monate)
Handel
Tätigkeitszeitraum

12/2020 – 8/2022

Tätigkeitsbeschreibung

My strategic approach was the following:
Propose and execute an essential, eye-catching and bold presentation to
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, the product/service USPs
- Visually illustrate the market to be attacked, the business potential, and the product vision
- Visualise Data Performance, Roadmap, future innovation, expansion and financials
- Team presentation

Eingesetzte Qualifikationen

Art direction, Grafikdesign, Illustration, Informationsgrafik

Art Director - Pitch Deck Investment
Sunvigo GmbH, Berlin
12/2020 – 12/2020 (1 Monat)
renewable energy
Tätigkeitszeitraum

12/2020 – 12/2020

Tätigkeitsbeschreibung

My strategic approach was the following:
Propose and execute an essential, eye-catching and bold presentation to
- Emphasise the problem/need of the society around which your product is designed
- Enhance the company mission, the product/service USPs
- Visually illustrate the market to be attacked, the business potential, and the product vision
- Visualise Data Performance, Roadmap, future innovation, expansion and financials
- Team presentation

Eingesetzte Qualifikationen

Art direction, Illustration, Informationsgrafik

Product & Brand Designer (Festanstellung)
Billie GmbH, Berlin
2/2017 – 11/2020 (3 Jahre, 10 Monate)
Banken
Tätigkeitszeitraum

2/2017 – 11/2020

Tätigkeitsbeschreibung

found in reference description 5
2018-2020, Designing the Core Product:
I was part of an IT team, working in AGILE and closely with a PM I developed strong skills in Design Thinking methodology, UX research and Usability Tests.
Prototyping and designing a crafted design system of components and all the new features.
2020, Rebranding the company and Employer Branding:
I redesigned the Look&Feel of the brand, the Usability (navigation) of the public website -Hyperlink entfernt- and new Product Identities. Rollout phase: New style guidelines that I created has been applied to assets, marketing materials and corporate.
2019, Pitch Deck Design for Serie B; 36m gained.
2017, Corporate assets design and UI/UX mvp of the B2B platform.

Eingesetzte Qualifikationen

Corporate Design, Design Thinking, Icondesign, Interactive design, Logos, User Experience (UX), User Interface (UI)

Ausbildung

UI/UX designer
Ausbildung
2021
Berlin
Industrial - Web - Brand Design
Diploma
2015
Padua, Italy

Über mich

I have collaborated for 8+ years with B2B and B2C startups and agencies, both in Berlin and Italy. I offer multidisciplinary services as: Brand Design & Branded Design Systems, Vision & Ideation Workshops, UI/UX Design, Pitch Decks, Infographics, Illustrations, Advertising & Merchandising, Social Media Assets & Templates.

Weitere Kenntnisse

• Branding
• Product Design (UI/UX)
• Workshop: Vision and Ideation
• Design Thinking
• Planning
• Branded Design System
• Icon Design
• Accessibility
• UX Research
• PPT masters
• Illustrations
• Infographics
• Storytelling (PPT, Video, ADV)
• Pattern Design
• Suite Adobe
• Figma, Invision, Sketch,

Persönliche Daten

Sprache
  • Englisch (Fließend)
  • Italienisch (Muttersprache)
Reisebereitschaft
auf Anfrage
Arbeitserlaubnis
  • Europäische Union
Home-Office
bevorzugt
Profilaufrufe
488
Alter
31
Berufserfahrung
7 Jahre und 10 Monate (seit 01/2017)
Projektleitung
8 Jahre

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