E-Commerce Berater

4/2019 – 4/2022

Auditing von:
- Google Ads
- Facebook Ads
- Shop-Frontend
- Margen
- Customer Acquisition Costs
- E-Mail Marketing

Operative Betreuung von:
- Facebook und Google Ads.

Umsatzverdoppelung innerhalb von 3 Monaten.

E-Commerce, Google Adwords, Google Analytics, Shopify Marketing, Social Media Marketing

4/2014 – 9/2022

FeetUp is a yoga brand that makes yoga easy and accessible for every body. With the „FeetUp Trainer“ we’ve established a completely new product category in the yoga market loved by practitioners around the world.

As CMO and the first employee I helped build FeetUp's e-commerce and online-marketing channels:

► Set up, observe and scale performance marketing campaigns (mainly Meta, Google, TikTok) throughout Europe, North America, and Australia
► Develop store frontends to increase conversion rate and average order value
► Form a customer retention strategy to increase CLV
► Consulting the founder in price setting
► Speed up processes in creative production for ads, email, and social media
► Set up a team of influencer outreach managers to acquire UGC content and increase brand awareness
► Establish the sustainable fitness equipment brand „WoodPower“ as an Amazon FBA brand to diversify our product portfolio
► Speed up customer service processes to improve response times
► Establish a product research process to find product ideas suitable for Amazon FBA

Dienstleistungsmarketing, Content Marketing, Google Adwords, Shopify (allg.), Social Media Marketing