Product, Growth & Marketing Technology
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- 10119 Berlin
- Europa
- de | en
- 13.07.2023
Kurzvorstellung
Qualifikationen
Projekt‐ & Berufserfahrung
4/2022 – offen
Tätigkeitsbeschreibung
- Advising multiple businesses in their growth & product strategy
- Implementing product initiatives directly with engineering teams as product manager
Produktmanagement
1/2022 – offen
Tätigkeitsbeschreibung
- Advising a multitude of businesses in their marketing technology strategy & stack
- Implementing marketing technology strategies and tools in close collaboration with stakeholders
Marketing
3/2021 – 3/2022
Tätigkeitsbeschreibung
- Managing all marketing-related IT products (websites plus landing pages, valuation widget and McCompass)
- Driving the conversion rate optimization strategy and implementation across all McMakler entities
- Leading the product discovery and user-testing functions to increase development efficiency
- Managing and enhancing all marketing technology activities within the McMakler group
Marketing, Produktmanagement
10/2020 – 2/2021
Tätigkeitsbeschreibung
- Leading the performance marketing team to drive all operational marketing efforts across all McMakler entities
- Scaling the online marketing channels in close cooperation with operations while maintaining stable CPA
- Optimizing marketing efforts towards optimum appointment targets for each marketing region
- Driving the deep-funnel optimization of campaigns to increase ROAS
Marketing, Digital Marketing
7/2019 – 9/2020
Tätigkeitsbeschreibung
- Clustering free text fields in the CRM through natural language processing for better data analysis
- Developing predictive analytics models with light gradient boosting for operational efficiency projections
- Building and maintaining models for marketing budget allocation and local capacity constraints
- Leading the SEO and content team to redevelop and implement the new content marketing strategy
- Initiating and driving the conversion rate optimization efforts for McMakler in Germany
Datenanalyse, Predictive Analytics, Suchmaschinenoptimierung
6/2015 – 8/2018
Tätigkeitsbeschreibung
- Founding the social start-up Feuerwehrbung to help voluntary fire fighters attract new members
- Developing the web application to customize designs and purchase print advertisements
- Taking pictures of firefighters on duty and designing the print templates
- Setting up the operations processes towards automation and outsourcing to minimize costs
Mediendesign, Webdesign
12/2013 – 7/2019
Tätigkeitsbeschreibung
- Founding an agency with focus on web development and youth marketing at the age of 16
- Developing and optimizing websites for small and medium-sized enterprises
- Setting up and executing marketing strategies through content, social and search
Marketing, Mediendesign, Webdesign
Ausbildung
Vallendar
Fayetteville, AR, USA
Über mich
Weitere Kenntnisse
Product Management
Performance Marketing
Growth Strategy
Conversion Optimization
Search Engine Optimization
Persönliche Daten
- Deutsch (Muttersprache)
- Englisch (Muttersprache)
- Europäische Union
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