Online Marketing, Analytics & Customer Insights Support

8/2021 – 12/2021

- Analysis of positioning, branding & online presence
- Target group analysis & profiling incl. relevant topics, issues, needs
- Content strategy, planning & SEO optimized content creation (esp. blog posts) incl. editorial plans for Facebook and Instagram

Content Management, Content Marketing, Markenbildung, Marktstrategien umweltgerechte Produkte, Strategisches Marketing, Texter, Zielgruppenstrategie

7/2021 – offen

- Strategic Online Marketing & Social Media Management - content optimization & content creation (website, social media, course descriptions)
- SEO content optimization of the website & customizations, maintenance of the website (WordPress, Themify Builder)
- Social Media campaign planning and implementation for Facebook, Instagram, LinkedIn (text + image) using Postoplan and Facebook Buisness Suite

Content Management, Content Marketing, Digital Marketing, Suchmaschinenoptimierung, Social Media Marketing, Texter, Webdesign

1/2021 – 5/2022

- Creation of individual, strategic brand guidelines for Social Media
- Persona definition and profile creation: Profile, motives, needs, mood board, challenges and fears, communication preferences
- Identification of topics, focus, imagery, tonality and keywords for content creation and alignment of social media strategy
- Concept assessment of current marketing strategy and brand alignment incl. competitive research & identification of up- and cross-selling potentials
- Creation of mood boards for website relaunch & for re-branded social media communication

Markendesign, Social Media Marketing, Strategisches Marketing, Webdesign, Zielgruppenstrategie

9/2020 – 5/2021

- Community developement of a German and English-speaking community in Facebook from 857 to 3566 in the German group and from 0 to 1542 in the English group within 6 months
- Social media postings: Regular postings in groups and on various channels
- Active project ambassador for Arts Villages
- Persona definition and elaboration of motives, needs and challenges for the identification & clarity of own target groups for the precise targeting of Facebook ads

Content Management, Marketing, Social Media Marketing, Strategisches Marketing, Zielgruppenstrategie

5/2017 – 6/2021

- Strategic guidance related to brand, advertising and media challenges
- Data analysis & interpretation
- Assurance of data quality & control of data
- Reporting & presentation of relevant data insights to global marketing, media departments and management boards
- Need gap analysis, calculation of costs and alignment of the project

Analyse der Markt- / Wettbewerbsposition, Datenanalyse, Strategische Kommunikation, Markenbildung, MS Office (Anwenderkenntnisse), Projektsteuerung (Projektcontrolling), Workshop - Kundenorientierung

4/2016 – 4/2017

Main platform for CSM & Web Analytics: HubSpot

- Analysis of marketing and sales processes
- Development of annual marketing plans: campaigns, lead management, marketing and sales software
- Quotation preparation and price calculation
- CRM system maintenance & optimization (contact fields, list imports, segmentation, setting up workflows to automate processes)
- Content marketing: conception and creation of content offers (esp. whitepaper, ebook, blog posts) and mailings
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- Website: Conception and creation (e.g. microsites, landing pages, forms, CTAs, web design) using Wordpress
- Social media: Distribution and promotion of content
- Analytics: continuous tracking & analysis of KPIs
- SEO: OnPage and OffPage optimization incl. keyword optimization

Content Management, Content Marketing, MS Office (Anwenderkenntnisse), Projektdurchführung, Öffentlichkeitsarbeit, Social Media Marketing, Strategisches Marketing, WordPress